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Like all businesses, you need to market your addiction treatment center. This is to stand out and help as many people as possible. There are many ways of marketing that you can use yourself or seek the help of professionals to do it for you. Here they are all mentioned in this article so you get an idea and apply these tips yourself for making yours a successful treatment facility. ~ Ed.
Drug addiction continues to plague America. The most recent numbers show that 19.7 million American adults fight substance abuse disorder, from which only 1 in 7 receives proper treatment.
Addiction and drug abuse cost the country $740 billion annually. Other statistics to note is the presence of around 14,809 substance abuse treatment facilities within the country. Private facilities are in the range of over 5,500.
You might want to open or run a facility treatment, so you’ve already gotten an idea that fills a dire need for people needing a solution to their addiction. But you want your facility to get noticed in the crowd of other treatment centers.
While it’s a noble cause to help others, you too have to make a living, and owning a facility is a place of employment with lots of expenses. You will want to plan a marketing strategy; one that stands out to attract the people that need your help, but keep in mind that strategies change.
What worked for you a couple of years ago, might not work now, so most likely you will tweak your strategies here and there as you go along. But if you’re just starting out, here is what you can do first.
7 Ways for Addiction Treatment Center Marketing
There is more than one way to market your addiction treatment center. You can spruce up your website, use SEO and social media, generate leads, and much more. Here are all the tips to make your addiction treatment center stand out.
You can have the best plan ready for your treatment center, but it won’t mean anything if no one knows about it. How can anyone find you if they don’t know you? The first thing you need is to be visible on search engines.
There are dozens of ways to do this. First, start by searching for the keywords that people use when searching for a facility. You can also visit sites of other facilities and see what they do to gain more visibility. Maybe they’re using more videos, or constantly update their blog. Creating the right content that addresses addiction can make visibility easier.
Alongside research, there are technical tasks to be done. This would include but is not limited to, weeding out page errors, make your content easy to share, using optimized images and content for your most important pages, and much more. This can be easily done through professional marketing companies.
Keep in mind that the biggest search engine processes more than 3.5 billion queries every day, which is why businesses and services of all kinds scramble to get visibility and ranking.
Identifying who your audience is needs to be followed by generating leads.
This could be done by utilizing a promotional plan, optimizing your web pages, directly engaging with your customers, optimizing your content, all of which are other things you can do.
Search Engine Optimization is still the primary way for the word to get out about your rehab center. It’s the search engines that lead people to you. When people are searching online for a product, service or any type of information, they use keywords.
Identifying those keywords and phrases people use when they’re looking for a treatment center, for themselves or a loved one, is essential. With expert SEO practices, your site will start to rank, and with more work in SEO marketing, it can rank on the first page, which is what you’re aiming for.
In fact, 3 out of 4 people will not go to the second page of a search result, showing you how crucial SEO is. This generates more traffic to your site. Traffic is just traffic but Lead to Recovery specializes in helping facilities reach the right audience and get the right traffic to their website by using proper SEO and other tools. They will know the best content to use and the platforms to focus on where your target audiences will most likely be at.
Dozens of brands are marketed with the help of social media. Almost everyone has at least one social media account and is active on it. These platforms allow you to target specific groups.
Because you can target groups on different platforms, there is a higher chance to get the right traffic to your site.
Your site is the first thing people will see. There have been rapid changes in how sites are designed; taking note that most people, nowadays, use their phones for almost anything they want to do online.
First off, you want a site that is easy to navigate and grabs attention, since you literally only have a few seconds before a person decides to leave or stay. Your site needs to load fast on every page and be mobile-friendly.
Pay-Per-Click (PPC) Campaigns
With PPC, advertisers pay a fee each time one of their ads is clicked and is probably the quickest way to gain visitors to your site. Even with a small budget, getting involved in a PPC campaign can jump-start your facility.
If you’re considering starting with this, know your budget well, then work your way backward. You’ll then want to search for keywords that you want your ad to appear under when your target audience asks a question; keywords such as facilities, drug addiction, treatments, etc.
Establish Your Reputation
This is one of the strategies that will keep on going. As long as you decide this is what you want to do, you have to gain people’s trust in your understanding of the disease of addiction. You can perhaps write guest posts, thus earning backlinks, where clicking on a link can lead visitors to your page.
Backlinks are a crucial part of the strategy as it not only helps in the ranking but also helps you build up relationships with others. Backlinks are earned, so you want to have something of value that talks about your facility, treatment programs, or experiences of people who are recovering addicts, and much more.
A treatment center isn’t about getting the sale. It’s about helping others by reaching them.
You need a quick way to reach people and you need to communicate with them with relative content. Any of the above marketing strategies are just the tip of the iceberg.
You have important things to do for your center, while professional marketers have their work cut out for them to market your facility.
Over to you
If you own an addiction treatment center, how do you market it? Share your tips and experiences in the comments.