Missinglettr Review & Guide: Creating Social Marketing Automation For Blogs

Are you looking for a social marketing automation for your blog? This missinglettr review shows how automated social media marketing can be done with ease.
Social marketing automation review of missinglettr

Creating content, publishing, and then marketing the blog posts – this is the ritual that all bloggers follow, if not on a daily basis, almost once or twice in a week.

How about if you can automate at least one aspect of your blogging tasks; social marketing-aka-blog post promotion on social media?

So, like when you publish a post, its social content automatically gets published on the social media, say Twitter.

No big deal, you’d say because there are already dozens of social marketing automation applications that help you do that.

Okay, what if your blog post gets promoted periodically throughout the year, on its own.

Ah, that’s something! (Did you say that just now? 🙂 )

And wouldn’t it be nice if all the pieces of the promoted social content were unique? (Wow!)

This is what missinglettr is all about. And there’s more…

Missinglettr automatically creates unique social marketing campaigns for your posts, spread out over a year, minutes after it is published.

Yes, they are automated.

This is how you leverage automation and apply it to your blog social marketing.

Interested to know more? Okay, so here we go and take a critical tour of missinglettr. (I’m going to analyze and scrutinize it for you and make it easy for you to understand and use missinglettr.)

And don’t forget to check out the bonus I’ve for you at the bottom of the post. 🙂 (Get 6 months for the price of 1)

Critical Review of Missinglettr – Social Marketing Automation Application

First off, why is this application called missinglettr? What is it missing!?

Well, it’s not missing anything but only providing you with the missing piece of your social marketing puzzle. 🙂

Indeed, it solves much of your daily problems. If not completely relieve you of the social promotion duties (because that’s pretty complicated and there’s no end to it), it certainly takes some load off your shoulder (and brain too!)

Missingletter social marketing campaign information


Working Principle of Missinglettr

Missinglettr has a simple way of working that further simplifies your social marketing or promotion. The entire process is automatic – the only manual component is your approval of the campaign.

Missinglettr lets you promote up to 9 unique social contents about your blog post for a period of 12 months.

Note: This would change soon as you’d be able to promote for up to 36 months in advance.

You can create automated social marketing campaigns of the blog posts that are published after you started using missinglettr and even for those which were published earlier – in short, you can create automatic social campaigns for all of your blog posts.


The present social media channels that you can use are Twitter and LinkedIn (only Twitter for the free users) and more social media option like Facebook, Google+, and Pinterest will be added soon.

Hint: Promote each of your blog posts by approving the campaigns on a different day. This way, a different blog post is automatically promoted on every new day in the future.

The Missingletter Campaign Schedule

As told before, missinglettr automatically creates 9 pieces of social content to be promoted in 12 months. Here is the present schedule for the promotion of all the social contents of your campaigns.

[Day 0 is the day when you approved the article campaign, irrespective of the post publishing date.]

First social content rolls on: Day 0

Second social content rolls on: Day 3

Third social content rolls on: Day 7

Fourth social content rolls on: Day 14

Fifth social content rolls on: Day 30

Sixth social content rolls on: Day 90

Seventh social content rolls on: Day 180

Eighth social content rolls on: Day 270

Ninth social content rolls on: Day 365

Though this schedule looks good, a new feature will be soon added to missinglettr in which you can change the social content rolling out days/dates for those who need flexibility.

3 Steps To Approve a Missinglettr Campaign

The missinglettr social approval process is simple:

1) Review hashtag suggestions

2) Review content suggestions

3) Click “Approve” and enjoy a year’s worth of marketing. 🙂

Pretty simple, Uh? Okay, let’s get into the details.

Setting Up Missinglettr and an Automated Social Media Marketing Campaign

First things first. Now that you have an idea of what missinglettr is all about and how it works let me get you started from the very start – that is setting up of your missinglettr account and creating a social marketing campaign.

1. Create and Set Up a Missinglettr Account

Go to the missinglettr website – (if you want a free bonus, use the link at the bottom of the post to register).

Go ahead and read everything on the landing page, else just click on the “Pricing & Signup” button.

You’ve got 4 plans there – Free, Personal, Business, and Agency.

Pricing chart of missinglettr

I’m using the Agency plan for review purpose. But if you’re a personal blogger, the Personal plan would suffice. However, if you’ve got more than 2 blogs and/or more than 4 social profiles, then you’d want to go for the Business plan.

Hint: Two Twitter accounts are counted as 2 social profiles

Choose your plan and click on the “Start a free trial” button.

Sign up form of missinglettr

Signup using your name and email address. Click on the confirmation email and add up your blog (your missinglettr campaigns cannot work until it is linked to your blog).

Information about addition of account on missinglettr

Remember: You do not have to install any extra WordPress plugin on your site. In fact, missinglettr can be used for all sites using any CMS. The only precondition is that the site has an RSS feed.

You also need to add at least one social media account to start with.

Whoa! That’s all, and now you’re set to approve and start your automated social media marketing campaigns. 🙂

Note: You must have at least one published blog post or wait for your first blog post to be published.

You’ll also receive emails from Benjamin Dell, the founder & CEO of Missinglettr. He’s your friend, philosopher, and guide on missinglettr – a very helpful guy. Face any problems? You can contact him directly.

Now, if you have a published post, missinglettr would detect it, create and send you its social marketing campaign by email. All you need to do is click on the “Review Campaign” button in the email and review the campaign. Cool!

Email notice of missinglettr ready campaign

2. Create a Drip Social Marketing Campaign

All social marketing campaigns need to be reviewed and approved before they are activated.

Missingletter uses a technology that cleverly processes the natural language in your blog post and creates a unique social marketing campaign.

The automatically created content is natural, non-spammy, and mostly relevant to your campaign. (Honestly, sometimes it is not, and that’s where your review and approval is required)

{Something to cheer about because it shows you’re still ahead of the level of understanding of computer programs! :)}

Missinglettr creates automated custom drip marketing campaign content that consists of content titles, images, and hashtags to share on social media.

Depending upon the length of your post, about 5-8 hashtags, 40-80 content suggestions, 40-80 image suggestions are created.

Hashtag, content, and image suggestions notice of missingletter

These are all extracted or taken from your blog post content. The missinglettr image shows a sentence of your blog post content in a callout box. Something like you see below:

Now, you need to review the hashtags, content suggestions, and the image suggestions.

Description of the missinglettr social content


You can edit, remove, or add hashtags as required. If you do not remember the tags you’ve used in the post or the ones that best suit your post for promotion, just open your post and list the tags.

Reminder: You’ve to do this exercise after your blog post is published on your blog.

I’d suggest that you limit the number of hashtags to not more than five as more hashtags than that might look spammy. The number of hashtags in a social content would depend on whatever space is left after the inclusion of the content suggestion. If the content suggestion is too long, it will be cut short to include at least one hashtag in the social content.

Content Suggestions

While reviewing the content suggestions, you’ve two options:

1) Change – Hover your mouse over the content and a “refresh” icon will appear with the caption text “Load another suggested social content”. Click on the icon and a new suggestion will appear. You can repeat the process for all the content suggestions and choose the one you like.

2) Edit – Click the “Edit” button at the bottom of the social content, next to the “Remove image” button. The content suggestion box becomes editable, and now you can add any text, link, or hashtag. After you’re done, click “Save”.

Image Suggestions

When you review the image suggestions, you again have two options:

1) Change – Hover your mouse pointer over the image and you’ll see the refresh icon. Click on it to change the image. You’ll now see a different quote or sentence. You can repeat the refresh process till you settle on the image of your choice.

2) Remove – Unlike the content suggestions, the images cannot be edited. But they can be removed if you do not wish the social content to be accompanied with an image. Don’t worry, if you wish to have an image again, just click on the “Add image suggestion” button.

There is also a “Delete Slot” red button. Be careful about it. Suppose, if you’re working on the “Day 7” social content and you delete this slot, then there will be no social content promotion of this blog post on the 7th day after the campaign is approved. Presently, the deleted slot cannot be retrieved, or this action cannot be undone.

When you’re done reviewing the hashtags, content suggestion, and the image suggestion, and you feel satisfied with the social content, click the green “Approve” button.

When you approve the social content, a tick mark in a green circle will appear. It means you need to move on to review and approve the next social content.

Approved and sent social content of missinglettr campaign

Note: If you come across any terms/words/phrases that you’d never want in your present and future missinglettr automated social media marketing campaigns, click on the “Setup” button under “blacklist phrases being ignored” (or directly go to Settings>Blacklist items). The content specified here will never be included in any future missinglettr campaigns.

Note: Once you’ve approved a social content, you can also unapprove it.

After you’ve approved all the social content, click on “Approve Campaign”. Your drip social marketing campaign for this blog post will start rolling, and you’ll have the first (Day 0) message sent already!

Note: Once the entire campaign has been approved, it can only be changed or edited after you “Stop” the campaign from the main “Article Campaigns” page.

Missinglettr Article Campaigns Dashboard

You can now see the article status as “Campaign active” and also a green progress bar that will keep increasing as the social contents are promoted on their defined days.

Other Missinglettr Features

There are more missinglettr features that are included in some or the other plans.

Scheduled Content

You can keep track of your all approved missinglettr drip social marketing campaigns – all the tweets and social content that are due to be sent for all the blog posts of the selected blog.

You have the choice to view them altogether or filter them by each individual campaign.

Soon you’ll be able to customize the drip marketing schedule – have an intense 14-day campaign or spread it over a period as long as 3 years!

Social Profiles

Each scheduled content created for your blog will be sent to the social profiles that are added in your missinglettr account.

With the Free plan, you can just have one social profile, on the Personal plan, you can have 4 social profiles, 10 social profiles on the Business plan, and 40 social profiles for the Agency plan.

Social account options of missinglettr


All social content that are promoted in a drip social marketing campaign under a Free plan and Personal plan will have the missinglettr branding. If you wish to display your own blog name and logo, then you need to opt for the Business plan or Agency plan.

Campaigns for Past Articles

Click on the “Create new campaign” button and simply enter the URL for the past post in the box, and click next. Missinglettr will create a campaign for this post as it does for your new posts. Of course, you’d need to review and approve it before it starts getting promoted.

Dashboard of missinglettr

Summing Up

Missinglettr is one intelligent automated social media marketing campaign creator that sends out a pre-baked social marketing campaign for 12 months within minutes of publishing a new post. This is its USP and what sets it apart from other services.

Note: Though the campaign is prepared and sent to you within minutes of the publishing of a new post, it will not be promoted until it is approved by you.

Missinglettr campaigns are highly customizable, and soon the campaign schedule too would be made flexible. All you need to do is review, approve, and forget it – the rest happens on its own.

Here’s my assessment of missinglettr:


  • Easy setup
  • Convenience of a pre-prepared campaign at disposal
  • Easy customization process
  • Automated promotion
  • Campaign period of 12 months
  • Saves time and money
  • Engaging visual images (read the benefits of using images with tweets)
  • Can create automated campaigns even for the already published posts
  • Spreads awareness and brings traffic throughout the campaign period
  • No extra plugin required for WordPress


  • The review process needs a bit of your attention and time to train the missinglettr program. This is not much of a con, but if you’re a first timer, you might feel it. Don’t worry; it’ll be a smooth process once you yourself are thoroughly accustomed to missinglettr.

This completes the critical missingletter review. I guess you can also call it a missinglettr “how–to” guide. I hope you learned something new, liked the review, and loved missinglettr! 🙂

Unique automated social marketing campaigns for your blog posts.

Bonus For Aha!NOW Readers

For those who have reached till here and are interested in trying out the premium plans of missinglettr, Ben from missinglettr has graciously offered “Get 6 months for the price of 1” special deal. All you need to do is register using this link below:

Register for FREE at missinglettr

Pay for ONE month of a Missinglettr premium subscription plan and  you will get SIX months of Missinglettr premium subscription absolutely FREE in that plan. 🙂

Over to You –

What are your views about missinglettr? What do you like most about it? Will you try it out? Do let me know in the comments.

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  1. Well, I just registered on Missinglettr with my website, and the process could not have been easier. I confirmed my registration, and a campaign was created for me. Thank you Vinay for this excellent review. I like their site, and I think it will prove to be a very useful tool for many other people.

  2. Thanks for this excellent review. I briefly checked out the website for these campaigns and it looks pretty good. But my computer needs to be plugged into the charger soon, and I can’t do that until I’m back in my apartment. But I will definitely see about signing up with them. Thanks again and keep up the great work. I’m really enjoying Aha! Now.

    1. Hi Neetu,

      Why not? If you have a blog to promote your book and you publish new promotion posts on it periodically, missinglettr will definitely be of help. It’s upcoming feature of short-period intensive campaign will suit you better I guess.

      Hope it helps. 🙂

  3. Awesome stuff Vinay! The only thing I see that would be an issue is that you have to make sure you write content that will still be relevant a year from now IF you’re going to schedule that far out in advance.

    With Internet marketing changing so fast and new programs and services being created (and going out of favor/business), I think it’s something to think about.

    Keep writing these great articles!

    1. Hi Corrisa,

      Yes, of course. The content that you set to promote in the future should be of relevance then. That’s a good point.

      Well, missinglettr has a lot of potential. It keeps releasing new features so it should stay in business for a long time.

      Thanks for sharing your thoughts.

  4. Hi Vinay, Excellent review of a powerful social media tool. You’re right, so often we share an article when it’s published, only to have it languish later. We could do so much more to bring life to our articles by using social media to share later. Very few articles have a short expiration date. Why not make the most of our articles by sharing them later?

    You did a thorough job of reviewing Missing Lettr, including the reason for the name. But I appreciate the tutorial of how to use this tool. You clearly explained the process of setting up the campaigns which will be very helpful to those who are signing up. Good work!

    1. Hi Carolyn,

      Thanks for the compliment, I’m really happy that you like the review.

      Absolutely, our blog posts have a long shelf life and we should really make full use of this by promoting them on the social media at all times. But as it happens, in the pursuit of our blogging and other tasks, we don’t get the time to do that. That’s where and why tools like missinglettr are helpful.

      You can try if for about 90 days using the link in the post. Honestly, we aren’t getting any commissions. 🙂 We just want the community members to make the most of this offer.

      Thanks for visiting and sharing your thoughts.

  5. Hi Vinay,

    Thanks for your complete review – you covered this product very well

    And the product looks like it’s a great productivity tool – a real time saver for sure.

    I’m always creating content so it could be a real time saver for me.

    I’ll probably take the free trial, then go from there

    Thanks, Vinay and Harleena


    1. Hi Kim,

      Glad you like the review.

      You’ll be best able to judge the product after you try it. Take the 14-day free trial and about 75 days more on the Personal plan using the link in the post. I think 3 months are sufficient to know if it really saves you time.

      Do let me know about the result. Thanks for visiting and commenting.

  6. Thank you for telling about a new application for promotion of blogs and articles..
    Can you answer my two questions –
    first,how much bandwidth is required for working with missinglettr plugins
    Second, do missinglettr also include features for publishing content in social media platforms such as Facebook and Instagram?

    1. Hi Vickie,

      Glad you liked the information about missinglettr.

      To answer your questions, firstly you do not need any WordPress plugin to use missinglettr because it is a web-based service. Features for publishing content on Facebook, Google+, and Pinterest are surely on the missinglettr development roadmap.

      I hope this helps. Thanks for visiting.

  7. Hi Vinay

    When I first read about Missinglettr from David’s blog, I was seriously curious. A platform that could handle blog promotion with so much ease that the pressure is removed from the content creator is just awesome.

    The features of Missinglettr is just great and I like the way you showed us what it can do. I have registered for the platform on their site.

    Thank you for sharing such a wonderful information. Have a cool week.

    1. Hi Ikechi,

      Honestly, missinglettr is not going to do miracles. Don’t have too high expectations. Having said that, it certainly aids in relieving the promotion pressure.

      I’ve shown exactly what missinglettr does and how I experienced it firsthand. But you need to try and judge it for yourself. If you’ve questions or need any help, do not hesitate to contact me.

      Have a great time with missinglettr and a wonderful week too!

  8. In agreement with Sherman Smith’s comment, this post campaign tool is truly a time saver, it help heave the trouble of constant marketing and with it for a year, man, that’s a lot!

    Thanks for introducing this to us, Vinay.


    1. Hi Tessa,

      Yes, I agree with you and Sherman both. 🙂

      I’m happy to introduce something new to you. I hope you give it a try (use the coupon to extend your free trial).

      Thanks for sharing your thoughts.

  9. Hi Vinay,

    Great review. I wish the software had more available sites. But it is a tool I could use. Thanks for the review.

    1. Hi Clearissa,

      Glad you liked the review. I’m sorry but I didn’t really understand what you meant by having more available sites. Yes, you can try this tool and use it for free for sometime to judge it for yourself.

      Thanks for visiting and commenting.

  10. Hi Vinay,

    Wow…I have to say this sure is an amazing tool. It looks to me like it is a great time saver. I like that it drip-feeds. That is one thing I love to do… Drip feeding some content does catch attention and then people “follow the trail” so to speak.

    This is something I need to show my partner to see if it is a fit. Thanks so much for introducing us to this.


    1. Hi Donna,

      Glad you like all about missinglettr. You’d need to try it to know better and more. They offer a 14-day free trial. On top of that, if you register through our link, you also get $25 in credit, which you can use on any of their premium plans, after your free trial has expired. Now you can try and experiment with drip feeding as much as you like!

      Do let me know if you have any questions. Thanks for visiting and commenting.

  11. Hey Vinay,

    For those of us that are pressed for time this would be a great tool to use. I particularly like the suggestions for hashtags. Sometimes we don’t know which hashtags will give us the best results. This tool sounds like a great one but I’m going to have to look into it later.

    Thanks for making us aware of it and you have a great week!

    1. Hi Sherman,

      I’d be very honest to say that missinglettr would not drastically reduce your time spent on social media promotion, but yes it is a help and can reduce your load a bit. The hashtags that the application suggests are only based on your blog post content, nothing more. You can try missinglettr anytime as they offer a 14-day free trial and if you register through our link you also get a $25 credit to use on any of their premium plans.

      Thanks for visiting and commenting. You too have a wonderful week!

  12. Hi,

    Great session with the missinglttr. Literally great source of saving time. I am going to use it now. If you have posted then there must be something miraculous about this app.

    Thanks for the share

    1. Hi Shiwangi,

      Glad you like the review as well as missinglettr.

      You should definitely try using it. They offer a 14-day free trial. On top of that, if you register through our link, you get $25 in credits. To know how to use that, just read my reply to the above comment.

      Thanks for visiting and sharing your thoughts.

  13. Hi Vinay Sir,
    After a long time, I am here with my comment.
    You reviewed the Missinglttr in a meaningful and great way.
    Let me try it first and then I will leave my honest feedback about it. And one more question that if I will signup from here then how long time it will be free?

    Thanks again for sharing.


    1. Hi Naveen,

      Good to see you here!

      I’m glad you liked the review.

      To answer your question, the Aha!NOW coupon gives you a double bonus. Missinglettr already offers a free trial and that is for 14 days. If you go through our link, you’ll also get a $25 credit. So that means, after your 14-day free trial ends, you can still continue with the personal or business plans. If you take up the Personal plan, you get about 2 and a half months free, and if you take the business plan, you get about half a month free.

      In any case, you end up a winner!

      Let me know if you’ve a question. Thanks for visiting and commenting.

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