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Online marketing requires a number of tasks to be done systematically and timely. As an online marketer, you need to take the help of various online marketing tools to carry out your tasks. These range from analytics to organizing tools, content marketing to email marketing tools. Here’s more about the useful tools for online marketers to help them stay relevant in the competitive market. ~ Ed.
Online marketers know what the job requires. You need to stay on top of the latest trends, devise perfect content, analyze your performance, and maximize operational efficiency.
These are only a few of the responsibilities of any online marketing expert.
This job will be almost too overwhelming for any sane human to take on by themselves. However, thanks to technological advances, there are many tools available to make the job much easier and more efficient.
Here’s a list of essential tools that every online marketer needs to make use of.
8 Useful Tools for Online Marketing
You can make your job of online marketing easier if you use these tools for various tasks.
Analytics and Reporting Tools
There are a plethora of tools that may be useful for online marketers.
One of the most important tasks in online marketing is measuring your performance, something that the Whatagraph tool covers with extreme professionalism. Measuring performance comes in two steps: carrying out marketing analysis and generating reports.
Through the use of comprehensive analytics and reporting tools, marketers everywhere can stay on top of their strategies and provide organized proof to their supervisors regarding their performance.
Trend Searching Tools
There’s nothing that ticks off an online marketer like missing out on a trend that everyone else has caught on to.
But you can’t expect the trend to pop up in your face while scrolling on your phone; marketers need to take a proactive role in searching for new and uprising trends. This makes Trend Searching tools invaluable to them.
Task Organizing Tools
How many posts will be posted this week? What designs or videos will go with the posts? How many social media platforms are active? What about all the other tasks related to the website, email marketing, and other specialties? Who’s responsible for what?
A lot of tasks and deadlines can be compromised without having a clearly organized schedule; using the right project management tool to organize tasks and implement effective communication can make this a breeze.
Content Management System (CMS)
In the same way that marketers need to organize their workflow, there’s an undeniable need to manage the content in a clear and organized fashion. Content Management Systems combine all your content in one place, making it extremely easy and efficient for you to look at the bigger picture at all times.
Using CMS, you’ll be able to access, store, index, search, revise, and publish your content across different platforms.
Content Checking Tools
The quality of your content can make or break your whole marketing strategy. For instance, having low-quality content that’s full of grammatical errors and flaws will completely destroy your performance. The same goes for publishing duplicate or plagiarized content.
The content you publish needs to be unique, valuable and crafted in such a way that conveys the tone and message of your brand. Content checking tools will be your greatest aid in detecting errors, plagiarism, duplication, and low-quality content of any sort.
Graphic and Motion Design Tools
Have you ever felt the struggle to meet a deadline with no graphic designer available? Not all marketers have strong backgrounds in photo and video editing. Even fewer can create graphic designs.
While professional designers use advanced —and pretty complicated— programs in their work, you’ll be able to find simple online tools for the job. These tools can be a life-saver in a pinch.
Email Marketing Tools
Email marketing has proven to be just as important as any other form of marketing. However, you can’t expect any marketer to manually send the newsletter to every single subscriber.
What’s even a bigger hassle is the emails that are sent as confirmation once a visitor performs certain actions. For this purpose, working with an Email Marketing tool to automate the process is the most efficient way to carry out the tasks.
Managing and optimizing a website is completely different from managing social media accounts. There are a lot of factors that need to be optimized for SERPs, and there’s no denying that SEO tools play a major role in the process.
There are a gazillion SEO tools available out there, starting from keyword finders and analyzers, to website audit tools, speed testers, metrics measurers, backlink profile analyzers, content performance analysis, and many others. These will be invaluable for your online presence.
The world of online marketing is perhaps one of the most competitive jobs out there.
Everyone is constantly seeking new tools to achieve excellence, and you can’t be left behind. The good news is that upping your marketing game can be easier using the essential tools needed by every marketer.
These tools cover your need from generating analytics and reporting to searching trends, organizing tasks, managing and checking content, creating graphic and motion design, managing Email marketing, and optimizing websites for SERPs.
Over to you
If you’re an online marketing professional, what tools do you use of your online marketing tasks? Share your tips and experiences in the comments.