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With changing times, the marketing strategies change. In these times of Internet supremacy, digital marketing has become mandatory for most businesses. The appearance of your business information on Google directly affects your business sales. Google My Business is one tool that can help improve your business’s listing and visibility on the Google local search results. Here’s all about Google My Business optimization for your business and how to leverage it for more sales. ~ Ed.
It’s the era of digitization.
When everything is getting digitized, your business is not left behind.
Digital marketing has become an integral part of any business now. If a company wants to achieve any sort of success or growth, it needs to create a powerful online presence through its website and social media platforms.
Companies that do not conform to these changing trends mostly do not achieve any sort of success. This is why strategies like search engine optimization (SEO) and social media campaigns are more relevant now than ever.
But getting there is a bit easier said than done. It takes hard work and investing the money as well as effort to rank higher on search results.
Fortunately, there are some great free tools you could use to do that, like Google My Business (GMB).
What is Google My Business
This is a free tool created and offered by Google to help businesses control how they appear in local search results.
It is an extremely important resource for your online presence and is imperative for any business starting out because it allows you to create a specific listing for your company in the area in which you are offering your services.
By creating this listing, you can control your location on Google Maps; add a review section, working hours, and a lot more details pertaining to your operations. This enables users to find you more easily.
And the more optimized your Google My Business listing is, the easier people will find you and the more leads you’ll generate.
6 Ways to Optimize Google My Business Listing
If you’re new to Google My Business, then just follow these tips to make sure that your business listing on the Google search engine results look impressive.
Be specific with the category
Naturally, the first step you need to do is log on to GMB’s page and start creating your listing.
While doing that, it is very important to choose a relevant and specific category, so that Google could fit you in with local listings in the same category, which will help people find you more easily and, in turn, generate more profits for your business.
The catch is, there are specific categories, and you can’t just come up with one on your own.
If you can’t find the specific niche you want, chances are you will have to go with a broader one that also works for your business –– but try to be as accurate as possible while selecting it.
Make sure your information is thorough
You need to be ridiculously thorough and accurate with your information on the listing.
After selecting the appropriate category, you will need to add all relevant information to your business, and it’s imperative that you don’t leave anything out or it might affect your Google ranking.
For starters, you will add the name, address, and phone number –– essentials for people to find you quickly in local searches. That information will be indexed by Google and added to its other platforms like Maps, basically laying a foundation for your search engine ranking.
You should then list a description of your business, any attributes related to the service you provide, and a website –– and the information on the Google My Business listing needs to be identical to the one on the website.
Upload high-quality images
It happens quite often that users will search Google for a local service, and they will find some listings with images of extremely poor quality.
Think of it this way, would you be encouraged to visit a restaurant that has a 10-year-old pixilated photo from the outside of its listing? You have to upload high-quality images to take advantage of Google My Business and leverage it for more sales.
People like to know what to expect before visiting a place, and the images you upload do that. It’s basically the first impression they make about your business, and you need it to be a good one.
So, always upload professional photos of your establishment.
You can’t stress enough the importance of a review section for the optimization of your Google My Business listing.
If you have good reviews, you’ll have good sales. The better ones you have, the more money your business will make; it’s that simple. This is why you need to ask your customers for reviews, and you have to add them to your listing –– whether they are good or bad.
People tend to be a bit mistrustful when they find only good reviews about a place, because when has everyone really agreed on something?
You should know that a whopping 90 percent of people read reviews online before going to buy anything, and you can’t possibly hope for better local search result ranking if you don’t add a review section.
Don’t antagonize Google
Yes, that is a thing. There are a number of things that could have your GMB listing suspended, and you really need to steer clear of those offenses if you want to keep ranking higher in the search results.
For example, having several listing for the same business location can be quite problematic and will most likely get your account suspended.
Also, if Google found out that you added an address for your business while it is not, in fact, a storefront or an office space, this might get you into hot water, too.
Make yourself available for your customers
At the end of the day, it’s all about getting more customers so you could increase your sales.
For that to happen, you need to make yourself easily accessible to your customers so they could reach you whenever they have an inquiry or a problem.
You might be thinking of the phone number you listed as the answer to that question, but that is not always the optimal answer. In fact, most people don’t like calling and prefer emailing or messaging.
Guess what, Google actually added a mobile messaging option for that particular reason, so, you’d be doing your business and customers a huge favor if you used it.
Google My business can take your business to the next level, and if you properly leveraged it, you could get a lot more sales than you ever expected.
This starts with optimizing your content and giving potential customers access to all the information they might need to know about your business.
In short, if you make their lives easier, they will gladly become your customers.
Over to you
Do you use Google My Business? Please share your thoughts and experiences in the comments.