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Whether we blog for the sole purpose of knowledge sharing or to make money, we all need traffic, right?
It doesn’t matter how good we write or how useful our product is; it’s of no use if no one visits our space.
So, the main concept to make a blog successful is to drive traffic.
SEO is the most popular & widely used web traffic generation technique. However, for that, you need to rank your site to the top. And, it’s not always easy to rank a web page when there is high competition.
One can, of course, build thousands of links overnight and rank their site higher. But I don’t think it’s a wise idea to invite an option for search engine penalty.
So what are the ways to generate traffic to your blog other than SEO?
If you are wondering what the answer could be, then let me tell you that there are actually numerous such techniques which are easy to implement. In this article, I will share seven such strategies which you can use to drive a good amount of web traffic.
How to Drive Massive Traffic without SEO
What if there was no Google! Have you ever thought of such a scenario?
Well, if not, then do so now. I’m going to reveal seven ways to drive traffic to your website without being dependent on Google or any other search engine.
If you’re not SEO savvy, then this is the website traffic solution for you.
1. Blog Commenting (Wisely!)
We all know blog commenting is one of the easiest ways to build links and relationship with other fellow bloggers. But do you know it is also an awesome technique to drive traffic?
You can actually pull the traffic to your blog from those high traffic websites!
You just need to find the authority blogs in your niche and join their email list. Keep track of their blog post updates and act immediately as soon as an article is published. Read the article and drop a thoughtful comment in that. Try to be the first commenter for maximum results.
It’s always fantastic to be on the podium, and, of course, the top step is always our target.~ Romain Grosjean
You can also provide the link of any of your relevant post instead of your blog’s homepage in the comment form’s website field. So, if other people like your helpful comment, they might want to click your site and by doing this, you help them to land to another related page.
This way the chances are higher that they will spend a longer time on your site and become your repeat visitors.
2. Guest Posting
No, guest posting is not dead. It is a proven technique of increasing exposure and growing your network with people in the similar niche. And it’s also a great idea for the branding of your blog.
However, you need to work harder for that, as the standard of writing might be higher on authority blogs. So try to get your best work published there to enjoy better branding and the subsequent results.
Also, you might get a chance to become a regular contributor if you can establish relationship with the blog owner by providing high-quality content. So utilize this technique to drive a good amount of targeted traffic to your website.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” ~ Andrew Davis
Interviewing someone is a well-known technique of getting web traffic.
People are always interested to read the story of successful individuals. This gives them an opportunity to learn through the failures and learning of those who have achieved success in life.
You can take interviews of inspirational persons in your niche or of those who you think many people would be interested to know about. And you may expect vast social shares on their network, if not a mention on their site.
Roundups are also like interviews. The main difference being, you ask one or two questions to many people at a time. The efforts are less, while the impact is bigger. However, you have to plan your roundup campaign properly to get the maximum results.
Make a list of people/ influencers in your niche who would be a perfect fit to answer those questions. Send them the questionnaire (either through email/ social media) beforehand and give enough time to respond.
You can send a reminder 3 – 4 days before the deadline, in case you do not receive from few of them. Also, make sure you have a bigger list as you may not expect a response from everyone in the list.
5. Forums & QA Sites
Forum postings can be your best traffic generation strategies if done properly. It is indeed an old and well-known technique.
Join related forums in your niche, participate in discussions and contribute your valuable inputs. Also, make sure you abide by the rules of that particular forum. Gradually you will become an authority member of that community, which in turn will help you to send traffic to your site.
Question and Answer sites (Q&A sites) are another great place to generate highly targeted traffic. People mostly seek out answers for their problems in these sites. So if you can provide a practical solution to any problem, they might feel curious to visit your profile and read more answers of yours.
It’s even better if you already have an existing related post in your blog. You can mention that in your answer and directly send them to your site.
“The buyer journey is nothing more than a series of questions that must be answered.” ~ Michael Brenner
6. Quizzes & Giveaways
Quizzes & Giveaways are two extremely powerful tools to drive traffic to any blog. A well-organized quiz is always better than any static content. It encourages the visitors to engage and stay longer on your site.
If the subject of the quiz is interesting and compelling, people will be more inclined to give their answers and share the same with their friends.
In a similar way, Giveaways can also do wonders. Many times, companies & brands want to promote their products/ services by providing a couple of their stuff for free. They want to utilize your platform by sponsoring some samples to your visitors. This is an opportunity for you too.
You can arrange a Giveaway on your site and share it in different places – this way more people will be interested to visit your site to win the giveaway product. After all, who doesn’t want to get free gifts!
Giveaways are also great in terms of building your email list. You can make a rule that those who are subscribing to your newsletter can only take part in it. So it’s a win-win situation from both the sides.
7. Social Media
How can we forget about Social Networking sites! Social Media is actually the new SEO. For many people, Facebook and Twitter are the best drivers of social media traffic. However, Pinterest is also a great medium to drive targeted traffic.
The idea is quite simple. Create your profile in the top social networking sites that suit your need. Optimize your profile there with a link to your site to increase click-through. Share useful content on a regular basis (share others’ post too, along with yours).
One of the common blogging mistakes people do is, not engaging with their audience. So make sure that you reply to any comments/ queries, which are asked in your posts. Sometimes, you will find negative comments too, however, you might not want to delete them. As your reply to these will serve as a solution to many others and people will gradually understand your authority in that particular topic.
“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” ~ Ryan Lilly
Also, try to keep the same profile image across networks, as this will help you to create a brand identity in the minds of people. You must understand the different schedule of people across the globe and schedule your posts accordingly for better results.
These all are indeed very effective ways to drive traffic without SEO. And the best part is, they all are free!
It’s, of course, great if you can rank a web page higher in the search engines to bring organic traffic. But don’t let your site survive only on the courtesy of big G.
You don’t need to be an SEO expert to drive traffic to your blog. Just explore the different strategies and be consistent in whatever you are doing.
Over to you –
Which traffic generation technique works best for you? Please feel free to share your ways to drive traffic to a newly started blog.