This is a guest post by Mi Muba, who has an experience of many years of successful blogging, and based on that he emphasizes in this post the importance of replying to your own blog’s comments to make the most of your blog traffic.~ Admin
So, you want to know how to convert your blog visitors into loyal blog audience and also to wonderfully reply to the blog comments at your blog.
Don’t you think the two aspects are closely related?
We will deal with both the aspects in this post with an aim to optimize the conversion rate of your blog traffic. You’ll know and will be able to answer the question of how to increase blog traffic conversions.
Talking about the comments on your blog, which might be rising presently, you could be worried that if you do not reply them with full care, their numbers will decline.
Don’t worry as there is a solution to all your worries and problems.
As a blogger, you should reply to a comment with a clear purpose in your mind.
There should not be a fixed purpose for replying to all the comments like a customer care service or just for building a community.
If you want to convert your blog traffic and make it useful, you need to act differently.
It is actually the nature of the comments that helps you set the purpose of replying to them.
If a commenter shares his problem, your purpose should be to solve his problem by offering a free or premium product, depending upon the business goals of your blog.
You may already be aware that the final goal of a blog is to either earn money or to support an already established business.
There may be a few other purposes like becoming famous, sharing your views with a community, or just help others who need your guidance in a particular field.
Majority of blogs have the objective of either earning money with it directly or make their business earn money with the support of their blog.
It means that a blog needs traffic – not unique traffic but preferably a loyal traffic that regularly visits the blog.
Therefore, it is a must to have such traffic at your blog that not only listens to you but also follows your advice.
That is only possible if you have a proper strategy to increase the blog traffic conversion rate and also if you have the skill to use the tool of replying blog comments effectively. Do you get my point?
For example, if a commenter asks you to share something more, obviously you should promise to offer something more valuable in the future.
An Overview of Contents
Key Objectives Of Replying To Blog Comments
So, the ultimate purpose of replying to each comment on your blog should be to increase conversion rate of blog traffic, in a way to make the visitors:
- Subscribe to your email updates
- Follow you on social media
- Buy your product or service
- Or influence other readers
The key objective of a blog is to convert the visitors into subscribers and eventually into buyers.
Your every effort should aim at first-time visitors, to convert them. It should aim to convert them into loyal visitors.
Your every blogging effort must aim at achieving maximum results. Therefore, your objective while replying to blog comments should be to:
- Convert unique visitors into your loyal visitors
- Turn your loyal visitors into your subscribers
- Make your subscribers buy your premium value as your customers
Also, the ultimate aim of replying to each comment should be to support your business strategy and help you achieve your blogging goals.
Conversion of unique visitors into loyal ones needs regular customer care, or you can say visitor’s care.
You must fully serve the maximum needs of your blog visitors by not only providing them value with your content, but the post-content care equally can serve this purpose so well.
The post-content care includes replying comments on your blog in a way to tie each commenter in an unbreakable bond with you.
For this purpose, it is a must to provide more care and value while replying to the comments.
In this post, I will share the five tips to increase conversion rate of your blog traffic by replying to blog comments and achieving your business goals more smoothly.
It is already an established fact that leaving blog comments at your blog un-replied are against the ethics. It is also against the norms of customer care.
By not replying them, you may lose an easy opportunity to convert your commenters into your regular supporters. Otherwise, you can also convert them as subscribers of your blog or your products.
Why People Comment At Your Blog
People do not comment on your blog just to give their feedback. They also:
- Ask questions
- Shows their doubt at a point in your post
- Refer a case study to endorse your viewpoint
- Share their problems related to the topic of the post
- Request you to share a post on another related topic as well
It means you do not simply thank your commenters with your reply. You equally:
- Offer them a specific solution related to their particular problem
- Promise them to come up with another post on a related topic in future
- Give your opinion on additions they put in your post
- Clarify a confusion they share with you
So, there is no escape from replying to blog comments regularly.
Maybe you are fully aware of ways to get more comments on your blog. However, now you also need to know how to reply to blog comments in the minimum time for more conversion.
Therefore, the main challenge you have is to reply to the comments in minimum time.
You might have fully developed skills on how to write quality comments, but replying to a comment needs more attention than commenting on a blog.
There are no two opinions on what should be an ideal length of blog comments, as everybody knows quality matters a lot and not the quantity.
In the same way, replying to blog comments requires more quality because you need to stay focused at the viewpoint of the commenter and also at the subject matter of your post, to refer it as and when you need.
5 Tips To Increase Conversion Rate Of Blog Traffic By Comment Replying
So, for your ease I am giving here five tips to increase blog traffic conversion rate by replying to blog comments, which I am sure nobody has shared with you so far.
By following these tips you can easily convert them into your regular subscribers.
1. Check the commenter first
It is right to see “what is being said” and not “who is saying” it. But while replying to a blog comment, you first need to see who is saying or writing the comment.
So, just click on the URL that the commenter submitted with his comment to see the niche of his blog.
Also, check the quality of his content and level of his knowledge and then reply with caution.
If the blog commenter did not submit a URL, it means he is not a blogger and a regular blog reader. Then you can shift your focus to “what is being said”.
Don’t worry it won’t take much time because most commenters give their feedback regularly.
So, on your latest post there will be a few unique commenters and most of them will be returning commenters who you already know.
2. Reply the question at the end
Many commenters ask a question in their comments also.
So, on your latest post, there will be a few unique commenters – and most of them will be returning commenters who you already know.
3. Make a promise which you can fulfill
If someone asks you for something more, never promise without seeing if you can do that or not. If it is not possible for you, then just refuse them very politely.
But never make a false promise. It will hurt the trust they have on you.
4. Always help them and avoid selling
Whether you are a money blogger or a hobby blogger, your first motive should be to help your readers.
So with that aim in mind, do try to help your readers with your comments, either with a free solution or a premium one.
Never try to be smart to sell them a product. Yes, if the best solution lies in your premium product, recommend it to them very honestly.
5. Try to bring them back
To get high level of readers’ engagement, put a subsidiary question while replying to a comment.
This helps to get a commenter’s viewpoint more clearly on a topic and offer the best solution.
If the commenter seriously asked a question, he will come back to reply to your subsidiary question to get the answer to his main question.
In this way, you can involve him in your blog more deeply by making him visit again. Also, it will show his level of interest to get your solution.
Basic Strategy To Increase Blog Traffic Conversion Rates
Your basic strategy to increase the conversion of blog traffic by replying to blog comments on your blog should also cover the following points:
1. Content quality first
The headline of your content makes the searchers click on your shared post. But it’s the quality of your content that holds the readers till its end.
The effect of your content makes your readers search more content. Finally, the value of your content makes your visitors loyal to you.
However, that is not a mechanical process to provide value to them simply by creating quality content.
It is an all-inclusive process where you talk to your readers through your content, at social media, at blogging forums, while commenting on their blogs, and finally by replying to their comments at your blog.
So, your first task is to write content that influences the readers to participate in them.
You should know the right ways to get more comments on your blog and make every post very participatory.
Once you get huge number of comments, the second task is to reply to the comments.
2. Optimize conversion
It is a must to let maximum visitors become your unique visitors.
Your blog’s value should influence each visitor in such a way that they never forget your blog. For this, replying through your comments can play a big role.
3. Blog traffic
Higher the traffic means higher the conversion if you have a proper strategy to provide excellent customer care.
So, initially your content should be fully optimized, both in terms of search engines and people, to eventually get more traffic.
Once you achieve a regular stream of visitors, you can easily focus on their maximum conversion.
4. Blog commenting
Commenting on other blogs is one of the vital tools to increase blog traffic at your blog to gain a higher level of engagement contrary to search engine traffic.
So, by commenting on other blogs, you can optimize the conversion rate and develop a regular customer base of your blog to earn money or support your already established business.
5. Blog community
Once you create a strong bond with each of your loyal visitors, it becomes your blog community.
It means a group of customers that do not rely simply on business relationship, but also get a little personal in the relationship. Most of the community members create a relationship with each other as well.
This offers a strong base for your blogging business, where you do not have to sell like an ordinary seller, and just a mention is sufficient to generate a sizable amount of sale.
So, these were the tips on how to increase conversion rate of blog traffic by replying to blog comments and also a few bonus points to develop a basic strategy to bring more and more comments on your blog.
Over To You –
Do you have a proper strategy while replying to each comment on your blog? What do you think about the aspect of using comment replies as a tool to increase the conversion rate of blog traffic. Please share your views with the awesome readers of this wonderful blog.
Photo Credit: FreeDigitalPhotos.net
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