If you never came across certain warning signs that you should invest in content writing, then you have been lucky enough till now.
However, this will certainly not continue for long.
Any online business can generate good revenue only when they are visible on the Search Engine Results.
How can this happen?
This can happen only when the users searching for an online business get enough information to make the perfect purchasing decision. And, this information comes from the content.
So, no wonder what Bill Gates has told is the absolute truth in the online world of business that “Content is King.”
Information can be delivered in different forms by including content in –
- Social Media Business Pages, and
- Landing Pages
However, do remember that everywhere only a good content can fuel your online business. And, this can happen only with top notch writing skill of content writers.
Is Hiring Content Writers a Viable Decision
You need not hire content writers to have them in-house.
All that a content writing job requires is a PC and a broadband connection. Henceforth, the writers you hire can do content writing from home.
However, many business owners do not realize this. At some point, every business owner would get a signal stating the necessity of hiring content writers.
“If you are apprehensive about investment in a writer, then here are 12 signs you should invest in content writing.”
1. Content Writing is Not Your Only Work
When your business had been yet growing, you probably had ample time to write web content and blog articles yourself.
It is good news that you have got busier now as your business is growing. However, you are unable to find time in updating web content and blog articles.
Remember, Google loves to crawl websites and blogs that get updated with fresh content now and then.
If you are not finding time to write, this is one of the signs to tell you – simply outsource the work of content to a writer, who is well-versed in Web Content Writing.
2. Content Writing Is No More Your Cup of Tea
What you did was converting all your thoughts and ideas in generating content. You also used Google search to find out all the possible topics to write articles on your blog.
You either might have run out of getting any ideas now, or you do have ideas and topics coming into your mind, but you are tired of writing them yourself.
With this state of mind, it’s safer to seriously think about hiring content writers, who have completed content writing courses from reputed institutes.
3. Your Content Has Too Many Grammar and Spelling Errors
Although people do find the main idea of your content interesting, they would certainly not tolerate grammatical and spelling errors. Having such errors in your content is definitely not a good sign for your online business.
Google also wouldn’t like to crawl blogs and websites with grammar and spelling errors and can rank them low on the search pages.
Henceforth, you can hire competent content writers and let them know about the topic and the ideas for content, which they can pen down in an impeccable manner.
To be sure about their productivity, you may demand content writing samples from them.
4. Analyze the Performance of Your Website for Search Engines
Find out how many users are visiting your site daily, how long they are staying on your site, and is your online business getting leads.
If you think your site is not performing well in terms of these attributes, then be sure that it is a symptom of poor performance of website in organic search and it’s one of the signs telling you to hire content writers.
You may simply hire experienced writers looking out for – Content Writing Jobs.
5. When You Should Actually Realize the Signs You Should Invest in Content Writing
You might be the ace writer. You might be very proud of your writing skills. However, when your business starts growing, you will not be in a position to carry out content writing yourself.
Focusing on your products, services, and customer services become more important to you then.
At this stage, it’s good for you to leave your ego of a writer, and realize the signs you should invest in content writing and focus on other areas of business.
6. Less Audience Engagement
Good writers can write content that can draw the interest of your audience on your site, products, and services.
If you think you have not been able to do it until now, then it’s time for you to hire writers who are capable of engaging your site audience with interesting content.
So do bear in mind that poor audience engagement is one of the major signs that can tell why a professional writer is a must for web content.
7. SEO Gets Hard and Burdening for You
Writing content for Search Engine Optimization (SEO) is definitely not an easy task and requires spending of hours together for optimizing it 100 percent, to get reflected in the organic search.
It also requires good content writing skills, and you can definitely not afford to learn content writing for SEO now.
Being a business person, you certainly cannot afford to spend time on this. You can rather get this done from a content writer who can provide you with SEO optimized content.
However, make sure that while hiring a web content writer, you provide a well-written web content writer job description so that you can find writers who are also aware of SEO strategies.
8. Your Landing Pages are Not Up to the Mark
The main objective of your landing pages is to drive the user to subscribe or purchase on your website.
Content writing agencies and freelance content writers specialize in this as they are very well aware that a company would hire them only for their compelling content that is well-built just for the purpose of landing pages.
Thus, if you are unable to write effective content for your landing pages yourself, then do not search on Google to find out how to do content writing and how to become a web content writer.
You just need to be sure that professional content writers can help you out with this.
9. Switching Between Multiple Tasks
You might be writing the best content, and you might be under the influence that nobody can do better than you. However, this can be true until writing is the only job you are focusing on.
When you are switching tasks, and later when you come back to write, to get back the creativity and productivity, it would certainly take some time, thus leading to stress.
This can be a major hint that can remind you to invest in content writers.
10. Irregularity in Updating Content
Your regularity of updating your web content or blog has dropped to a great extent. Your readers would find that you are no more active either on your website or blog and they would wonder if they need to come back.
This is one of the most important signs you should invest in content writing, as it would definitely affect the traffic to your website, the number of active users on your blog and ultimately your online business.
11. Your Competitor’s Website is Getting More Traffic
Your competitor would have probably realized the significance of good content in one’s online business much earlier than you could do.
If your competitor’s website is doing well, then it is certainly because they are –
- Updating their site and blog with fresh content now and then
- Also, they would have hired writers who would be well-equipped with all of the good Website Content Writing Tips.
12. Nothing Can Be a Better Indication You Should Invest In Content Writing
According to the Statistics from Express Writers’ Infographics:
- 61% of consumers are more likely to buy from a brand that updates website content as a norm.
- B2B companies find a 67% increase in leads per month when they create fresh content.
- Content creation is considered the most effective SEO practice.
This clearly states that seeking website content writing services is a must for every online business.
With the pointers above, you can surely get warning signs why you should invest in content writing.
If you are coming across any of the aforesaid signs at this point in your online business, then beware, failure to invest in content writers now will surely doom your business online.
I am quite sure this article has provided you with enough suggestion and reasons to invest in a content writing company and their content writing services. So, make sure to do it before you lose your business to your competitors.
Over to you –
Have you thought about investing in content writing for your blog or business? Share in the comments.
Posted on: December 5th, 2016
Last Updated on: December 5th, 2016