How to Promote Your Business Using SEO and Social Media Tricks

Increase your revenue by using offline and online ways you don’t often hear about to promote your business and get more customers on your online website.
clip art of loudspeaker in hand to promote business website

If you want to increase the chances of generating more revenues, you need to promote your business in a good way. While there are offline ways that you can use, SEO and social media tricks can help create more popularity and awareness of your business online. You can even use the offline medium to get more eyeballs on your online website and social media! Learn some tips and profit from them. ~ Ed.

How to Promote Your Business Using SEO and Social Media Tricks

Making the most of social media for personal goals and leveraging SEO tactics for business purposes are two of the most frequent topics for bloggers, professional journalists, and how-to books.

What you rarely read about is how these two topics overlap and feed into each other in strange, unexpected ways. Plus, there are newer niches of each that rarely get much attention online or anywhere else.

Here are four ways that people are using social media and SEO in more targeted, powerful ways.

4 Basic Ways to Promote Your Business

Do you know you can repurpose your old written content on your blog or website to bring new customers? Know more ways to promote your business.

Promote Offline

Look at the net effect of all your social accounts. What percent of current promotions do you do online? If you are like most people, the answer is 100 percent.

The most overlooked method of increasing the number of eyeballs on your pages is offline promoting. That usually entails things like business cards, using personal networks of friends that you regularly socialize with, making a dozen phone calls per day to companies that should know about your social media sites, and even printing clever bumper stickers emblazoned with memorable graphics and direct links to your pages.

Consider also there are marketing pros who specialize in offline promoting. That’s how big of a niche it is. And, if you’re currently doing none of it, it’s time to get busy.

Use Intent SEO for Promotion and Profit

When you want to bring new customers to your commercial website, intent SEO is the most effective, time-efficient way of doing so. Why? Because the entire concept behind it is about honing in on customer desires rather than general topics (keywords).

For instance, if you sell tax-prep services and rank so-so for keywords like “tax prep” and “tax returns,” consider adding intention modifiers to each of the terms. Using “find tax prep” and “file tax returns” are good examples of using intent SEO to narrow down your keywords and make them work harder.

Not only can intent SEO multiply revenue for your company, but you can also easily locate good resources online and learn how to apply the principles. Done right, the technique will rank you ahead of competitors and enhance profits.

Repurpose Everything

Chances are, you have some old written content, a few videos, and maybe even an e-book or two that no longer bring new customers or followers through the door. The trick to re-animating old blog posts, books, articles, and clips is to re-purpose them.

How it works is to say your video channel includes a 20-minute piece on how to refurbish old furniture. If it only exists as a video, you’re wasting its potential. Something like that can gain new life as a short e-book (which you can give away to customers or followers who ask for it), a series of blog posts, or a how-to graphic.

Think of everything on all your sites as intellectual property that can be multiplied and produced in several formats.

Interview Industry Pros

People love to read interviews. Identify three thought leaders in your niche and ask if they will answer a 20-questions style email you send them. Make clear that you will use the piece on your social media or commercial sites.

You will rarely be turned down, and if you include a few photos with the pieces, you will attract plenty of followers or customers, depending on how you use the material.

Summing Up

It is imperative to promote your business. You can use offline and online ways to do so. Some offline ideas are using business cards or bumper stickers. These help to direct people to your business website or social media sites.

You can promote your business online using intent SEO, interviewing thought leaders, and even repurposing your old content online.

Use these tips and tricks to get more attention and generate more awareness of your business online ultimately increasing your revenues.

Over to you

Have you used these ways to promote your business? If you have more ideas, share them in the comments section.

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  1. Using SEO and social media to promote a business is very important now a day. In the days of the pandemic, this is the only way to promote a business.

  2. You have summarized the importance of SEO and Social media so nicely, all the tips and tricks are very useful.

  3. I agree that SEO and social media go hand in hand, it is great that you have given equal importance to both offline and online marketing.

  4. Hi Drew, I think many people forget about offline, that’s an excellent one to do as well. I like repurposing content but often overlook the many ways in which to do it. Thanks for the tips. It’s so important today to use both SEO and social media to promote your business. Almost impossible today without the two!

  5. SEO and social media play the important role for promoting business online and your post explain this thing very well.

    Thanks for the post.

  6. I have got to agree with repurposing old contents as most websites has contents that are old but have huge potential! Thank you for this information.

  7. Being so very honest to you. I personally feel that actually you are just great because the very manner in which you actually share your knowledge no one actually does these days. Thankfulness actually for your knowledge sharing.

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