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7 Untapped Social Media Tactics For Smart Bloggers

How to smartly use social media marketing as part of your blogging strategy

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- | 89 Aha! comments | Posted in category: Blogging & Making Money

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This is a guest post by Abrar Mohi Shafee, the AhaGEMS leaderboard topper of March. He is a teen blogger with innovative ideas for blogging and marketing. In this post, he highlights the social media marketing strategy that bloggers should use to be successful. ~ Editor.

Are you one of those die-hard marketers who spend hours after hours on social media? Take my advice; give it a break and rehash your approach.

One lesson I learned about social media is “work smarter, not harder”.

I came to this conclusion after realizing that ½ hour of smart work can pay off far better than a full 1 hour’s hard work.

Yes, you heard it right, and that is what I’ll discuss here.

Smart work doesn’t refer to the influential. You don’t have to be an influencer to be smart. But you can be the real S.M.A.R.T. person from day one of your journey.

How? Simply because S.M.A.R.T. means being:

S – Specific

M – Measurable

A – Attainable

R – Relevant

T – Time-bound

Here in this post, I will share 7 untapped social media tactics that I tried, and you too can adopt this “S.M.A.R.T. approach”.

Poster showing many options for social media strategy and a quote

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Social Media Marketing Strategy For Smart Bloggers

You need to be smart to be successful as a blogger. Social media is a great tool and you need a plan of action to make the best of it.

I present the social media tactics that should be a part of your blogging strategy.

1. Post Timing

Are you posting day and night on social media expecting higher conversion, higher engagement, and higher traffic? Unfortunately, that will not happen the way you think.

A big factor in social media is post timing. It’s scientifically proved that there are some specific days and times, where posts get better engagement.

Your social fans and followers would have a specific time table to use those social media sites. By delivering content on the right time, there would be an increase both in traffic and click through rate.

According to Quick Sprout, the best timetable of social media posting is:

Platform NameBest Days to PostBest Time of The Day to Post
FacebookThursday, Friday1pm, 3pm, 9am – 7pm
TwitterWednesday, Saturday, Sunday12pm, 5pm, 6pm
LinkedInTuesday, Wednesday, Thursday10am – 11am, 7am – 8am, 5pm – 6pm
PinterestSaturday8pm – 11pm
Google+Monday, Tuesday, Wednesday, Thursday, Friday9am – 11am

 

P.S.: There is doubt that it may vary from location to location, business to business. Though the suggested timetable is standard, for all businesses and websites.

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2. Platform Wise Content Selection

Content selection is another important factor for higher social media engagement. Before I proceed, let me explain why.

Every popular social media platform has people from all different industries, but there are variations in the majority.

Some have majority in business people, some in celebrities, and some other in ordinaries.

By posting the most relevant content to the relevant people, you can make an increment in traffic and engagement.

All we need to determine is, who is the audience and what are the most relevant materials for them.

According to Add This, following are the high performing materials based on different platforms:

Platform NameContent Types
FacebookQuizzes, Heartwarming Stories, Entertainment News
TwitterBusiness, Breaking News
LinkedInIndustry News
PinterestRecipes, Fashion, DIY Projects
Google+Deals, Coupons, Celebrity News, Sport Articles

3. Hashtag Researching

Are you done with just adding one or two hashtags randomly in each of your social media posts?

Nope. That is identical but not smart marketing.

Hashtags have huge potential, and adding them without researching is like throwing a bunch of stones without targeting.

I’m sure you will not want to lose your energy in untargeted marketing.

By hashtag researching, you can expand your reach, gain more exposures and drive more people to your website.

So now you could ask, how to research hashtags and pick the best one?

Ritetag is my favorite researching tool when it comes to hashtags.

You can learn about a hashtag’s frequency, popularity, reach, and most importantly, it will suggest which hashtag is best to use distinguishing them with green marks.Screenshot of Ritetag hashtag researching for social media strategyAlternatively,  there are more handy tools you can use for hashtag researching:

4. Reciprocal Interaction

“For every action, there is an equal and opposite reaction”. We all know this is the third law of Motion by Sir Isaac Newton.

It is applicable to all actions, so why not in social media.

Reciprocal relationship in social media is very practical and believe me, this is the one aspect that can drive some insane traffic to your blog.

You share mine, and I probably share yours. This is how it works.

News can spread to hundreds of people, from mine and your audiences, and those audience’s audiences.

Perhaps, you doubt if it does work? The answer is apparently “yes”. Because you shared someone’s articles, he or she would more likely show appreciation by sharing yours.

You can see that it happens all the time. Though there are some exceptions.

If I share Bill Gates post, I am pretty sure I will not get any interaction from him. Why? Maybe because of his time limitation or he is too popular.

However, if I do it for my dearest friends, I can expect returns and some good interactions.Here is my sample of interaction with Carol Amato:screenshot of comments between Abrar and Carol

5. Visualizing Post

Social media is going visual.People love to see images more than text. Why? Because the brain processes visual information 60,000 times faster than the text.

I think, the following statistics will convince you:

  • Photos on Facebook can get 53% more likes and 104% more comments than an ordinary Facebook post. (Source: HubSpot)
  • Images in Twitter can get 18% more clicks, 89% more favorites, and 150% more retweets than an average non-image tweet. (Source: BufferBlog)

Looks like images are a must in social media, isn’t it?

You should visualize your social media posts with appealing images that serve the purpose visually.

If you create featured images for your blog, you may attach it when sharing. That can increase the conversion.

You may also create a separate one or grab one from someone else with their permission and proper attribution.

Visual content not only mean images, but also anything what visually serves information. Such as:

  • Videos
  • Presentations
  • Infographics
  • Memes

I wrote an in-depth article on distinctive visual marketing. Maybe you should check the post to learn some advanced ways to visualize content.

6. Adding Social Meta Tags

Did you ever wonder how to increase social sharing effectiveness? If not, then I’d advise you to go for social meta tags.

Social meta tags will enable rich snippets on sharing. Whenever your website URL will be shared on social media, the crawler bots will import meta tags to give it a rich, semantic look.

I am sure you’ve seen it when posting links on Facebook, Twitter or Google+.

Rich social shares can make solid eye-stops. As a result, people feel more attracted, and the click through rate (CTR) gets a significant increase.

So, social meta tags can prove very helpful in case of generating more clicks.

Unfortunately, each social media site has their own style of meta tags. So, we have to add it separately to make it work on different platforms.

The thing is there is a ton of social media sites. So we should pick the platforms that are relatively popular.

The following four types of meta tags are recommended by the industry experts:

  • Facebook Open Graph
  • Twitter Cards
  • Pinterest Rich Pins
  • Google+ Rich Snippet

They will require some coding skill.

Moz has a beautiful guide on adding social metadata to a template. I would advise you to see it. Alternatively, you could use the following plugins if you are on WordPress:

Site source code screenshot of social meta tags7. Leveraging Platforms That You Didn’t

When I got into the blogging profession, I thought nothing else but Facebook is the only one that can drive me massive traffic.

The oversight was gone as soon as I joined Twitter. My mind expanded more when I joined Google+. Thereafter, Pinterest, LinkedIn, Instagram, and so forth.

One thing I learned by upgrading to new platforms is that each of them has its own qualities and styles. Each of them has something to serve you.

So smart social media marketing is not picking 1-2 handy platforms but picking all potential platforms.

It is not right to blame a platform for not generating traffic, instead blame the strategy and look for fields of improvement.

You already know which are the popular social networks. However, here I want to mention a few platforms that will present a next-gen social networking experience for bloggers:

  • The ABC: A blog community that has turned into an active social network of bloggers.
  • Triberr: A beautiful networking site to share and connect with bloggers and their contents.
  • BizSugar: A site for connecting with small business bloggers and their curated materials.
  • Kingged: An internet marketing community sharing and connecting with each other.

“Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it’s the best way to gather buzz about a product.” ~ Marsha Collier

Wrapping Up

Social media websites are bound with great potential.We are just one step behind to earn the keys.

There are two types of people in on the social media platforms. One, who work with strength while the other, who work with talent.

Both are necessary as a person, but in case of social media marketing, I would suggest you to use your talent.

Why? Because social media can cost you a lot of your time. Being smart, you can save the majority of it and the result could be far better than the average.

By having a social media marketing strategy you make more out of less.

So why be late; it is time to be the real S.M.A.R.T. guy or gal on social media!

Over To You –

What do you do to work smartly as a blogger? How do you use the social media and what are your social media tactics? Share in the comments.

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89 Comments - Read and share thoughts

  1. Jennifer Glacken

    April 8, 2015 at 1:21 am

    Abrar,

    Thank you so much for a very informative post! I learned a ton especially about hashtags (will be checking out rite tag, tagboard, and the others!) and post times. I have heard that there are “better” times to post on the different media sites but I now have chart to use.

    I truly appreciate your sharing.

    To your success,
    Jennifer

    • Abrar Mohi Shafee

      April 10, 2015 at 12:30 pm

      Hi Jennifer,
      Yeah, hashtag has great potentials. Try to always research it before using. While post timing is another important thing you shouldn’t miss.
      Thanks for your comment and have a nice day!

  2. Lenie Hokansson

    April 7, 2015 at 12:27 pm

    I have been blogging for two years now and it is only in the past year, when I discovered LinkedIn Bloggers Helping Bloggers group that my blog readership slowly started to grow. I am now also on Twitter, Google+, and Pinterest but will be the first to admit that I haven’t learned to use them effectively. This post will help me a lot. I am printing this off and bookmarking this post so that I can start from the top and work my way down. Thanks you Abrar – this was exactly what I needed.

    • Abrar Mohi Shafee

      April 10, 2015 at 12:28 pm

      Hi Lenie,
      Thanks for your complement.
      I appreciate that.

  3. Khaja Moin

    April 6, 2015 at 3:14 pm

    Social media is one of the easiest way to get targeted traffic for free. But when done with right tactic.
    My suggestion is, being honest and working smart is enough to get out from social traffic.

    • Abrar Mohi Shafee

      April 10, 2015 at 11:55 am

      Hi Khaja,
      Thanks for for your addition.
      Transparency is the key to win readers love.
      And when it is done along some smart tactics, I think success is just a few meters away from there.

  4. Pamela

    April 6, 2015 at 3:32 am

    Thanks for this post. I especially did not know that there were specific times that were best for posting.

    • Abrar Mohi Shafee

      April 10, 2015 at 11:51 am

      Hi Pamela,
      And now you know about it. Try to make most use of it.
      Thanks for your comment. Have a nice day!

  5. Varija tripathi

    April 4, 2015 at 5:37 pm

    Hi,

    I work in this field from a few time and I have a lot of doubts.In this post you share 7 untapped for social media marketing is perfectly good for all bloggers.I work for improve myself.Your 7 points like Post timing, Platform wise content selection, Adding social meta tags are so easy to understand.It is totally helpful for me.

    • Abrar Mohi Shafee

      April 10, 2015 at 11:50 am

      Hi Varija,
      We are always learning something new.
      And this time I’m glad that my post helped you.
      Thanks for your comment!

  6. Carol Amato

    April 3, 2015 at 3:50 am

    Hello, Harleena and Abrar,

    Wonderful post indeed! Great topic too, so I really appreciate you sharing.

    To answer your question, no I’m not one of those marketers who spends hour after hour on social media. My business plan does include content syndication on social media, but not wasting away the hours on someone else’s platform where ROI is difficult to calculate.

    Excellent info on timing – I hadn’t seen this chart before on Neil’s site, and I appreciate you putting this up.

    Now that I publish infographics on a regular basis, I will most definitely see an increase to my Pinterest traffic.

    Thanks for the info on hashtags. That’s an area I could definitely improve in. Will be checking out Ritetag for sure, Abrar, appreciate it.

    Thanks for showing our interaction – that’s cool! 🙂

    Your acronym is relevant and informative, and helpful because it’s easy to remember. Happy to say I use all of the blogging networks you mentioned, and really enjoy them.

    You did a fabulous job with your guest article – sharing with friends.

    Have a lovely evening.
    ˜Carol

    • Abrar Mohi Shafee

      April 5, 2015 at 1:45 am

      Hi Carol,
      Thanks for your complement. I appreciate that. 🙂
      Exactly that is what everyone should consider. Give your short but some valuable time in social media. I personally think that is enough if we use the proper strategy.
      Neil had the info on an infoghapic. So I just gathered them and make a chart for easy understanding.
      Yes, you should go and check Ritetag. That’s my favorite and might be yours too.
      Our interaction was on the right time and I took the opportunity to include it. 😉
      That’s great. In fact, I’ve personally seen you on those platforms. You’re doing absolutely brilliant.
      Thanks for your comment and shares.
      Have a nice day!

    • Harleena Singh

      July 3, 2015 at 11:27 am

      Hi Carol,

      Sorry yet again dear friend, but I’m busy playing catch-up with a lot of pending comments, so please don’t mind 🙂

      You are so smart that ways I’d say, because you’re very focused about your business. If you limit your time on the social networks, you’d help yourself to work on things that are important.

      The time chart is wonderful and liked by most people, though as I was mentioning earlier, a lot depends on our followers and the country they are from. So, once you try and test what works for you, you can choose the best options to tweet or share your posts.

      Hashtags work well, though we should use the trending ones and limit them to just 1-2. Oh yes…Pinterest is awesome, and most of my traffic comes from there.

      Thanks for stopping by, we appreciate it 🙂

  7. Joy Healey

    April 2, 2015 at 11:17 pm

    Hello Harleena & Abrar,

    Wow – that’s a really information/action packed post. Lots I learned that I haven’t come across before.

    I find myself in a bit of a bind regarding times to post, which as you point out will vary by location. I am in the UK, but most of my readers are in the USA! So that’s an area I need to think about carefully.

    Joy

    • Abrar Mohi Shafee

      April 5, 2015 at 1:38 am

      Hi Joy,
      Glad you found it new and useful to your aspect. 🙂
      Yeah, it can happen that we are at one place, the fans are on another. So best choice is to book some of your time especially for them. If no possible, you may schedule it to be auto-posted by such tools like Buffer, Hootsuite.
      Thanks for your comment!

    • Harleena Singh

      July 3, 2015 at 11:20 am

      Hi Joy,

      Sorry for replying late, though good to have made it here finally 🙂

      Yes indeed, Abrar’s post surely is informative and detailed – so glad you liked it. I agree about the audience and reach, as I also have the same problems for which I usually spread my tweets all through the day, and it works pretty well that ways. I think we need to try and test to see what works best for us, isn’t it?

      Thanks for stopping by, we appreciate it 🙂

  8. Maxwell Ivey

    April 2, 2015 at 10:24 pm

    Hi Abrar; first congrats on being the recipient of this month’s guest post. there is a lot of helpful information in here about making your social media activities more effective. as a blind computer user i wonder if i am not being left behind to some extent because all the new editions to social media like cards and snippets and rich pins are visual in nature. i’m wondering if i should look at hiring someone to add these to my posts. what do you think? is it necessary or just an it would be nice situation? also, a lot of my social media has to do with the selling of amusement equipment. since these people are generally more busy from late thursday through to late monday i find my best results are in the middle of the week generally later in the day if not late night. so at least i’ve learned about when i should post. not so sure about best times and days for my coaching site so this info really helped. and i find that no matter which business i am posting for the posts get more response if they are about me personally or have some personal aspect to them. I got more responses to my posting of a youtube video of me singing than i got for my book being available in print and much more than a post about a great used train. thanks again for sharing all this great information with us. best of luck to you, max

    • Abrar Mohi Shafee

      April 5, 2015 at 1:33 am

      Hi Ivey,
      My pleasure to be here in such a beautiful community and among such beautiful members.
      Actually now people are more concerned how to increase social media effectiveness. To be concerned to that, I think social media tags are must. Because they significantly increase conversion. If I talk about Twitter, an optimized tweet can easily double or triple your regular conversion on Twitter. So it is best that you think about it.
      I’m glad you found your perfect timing. I’m sure to you are fully leveraging it.
      Thanks for your comment, have a nice day!

      • Maxwell Ivey

        April 5, 2015 at 1:51 am

        hello; yes we are blessed to be part of such a loving community. so what is an optimized tweet and how do i create one. and is there a way to do it and know i did it successfully as a blind computer user. i have many friends including some working for agencies that help the blind that could be helped by knowing how to do this. perhaps you could email me off list and we could discuss a collaborative post about helping blind and visually impaired users get more benefit out of their social media time. thanks and take care, max

  9. Dr. Diana Hardy

    April 2, 2015 at 11:28 am

    Hello,

    Social media is one of the important thing for bloggers. Like, we can not live without food and oxygen. Social media is same as like this for bloggers. They need social media to take huge benefits for their blogs. I would like to say thanks to social media to make my business more profitable.

    ~Dr. Diana

    • Abrar Mohi Shafee

      April 5, 2015 at 1:23 am

      Hi Diana,
      Can’t agree more! Just like writing is a part of blogging, social media is one important element. We make voices over the blog and spread the voices through the social media. So the importance is beyond the words.
      No worries. It’s my pleasure.

  10. Hadharm Hiidee

    April 1, 2015 at 11:48 pm

    Hi Abrar and Congrat for being featured on Aha!Now,you really provided an interesting information here and I must say have learnt something New.
    Thanks for sharing

    • Abrar Mohi Shafee

      April 5, 2015 at 1:19 am

      Hi Hadharm,
      Thanks for your wishing.
      I’m delightful to know that this piece of content helped you!

  11. Mi Muba

    April 1, 2015 at 11:33 pm

    Hi Abrar

    First of all big congrats on being featured as guest author at a blog owned by one of the icons of social media.

    All the points you mentioned here are very relevant and speaks volumes of significance of taking maximum benefit of social media.

    The best sharing on social media should be on a time that is most fit for the maximum number of people on it and for that realities related to regional geographical differences must be kept in mind.

    Most of the sharings on social media are traced by hints and well call them as hashtags so one must understand what relevant hashtags will bring more impressions on a share.

    Thanks a lot for sharing very effective tactics to get maximum benefits of social media as a blogger.

    • Abrar Mohi Shafee

      April 5, 2015 at 1:18 am

      Hi Mi,
      I appreciate that a lot! 🙂
      Exactly, we have to be sure when the plates of social fans are ready to serve. Then we can control it our own way.
      Targeting most relevant and high potential hashtags can earn us more traffic, more engagement, more conversion!
      Thanks for your comment too. It’s my pleasure to share a bunch of tactics. I’m happy that you liked them.

  12. Vernon Layne

    April 1, 2015 at 6:24 pm

    Hi Abrar,

    I wished I had read this when I first started blogging. 😀 Goodness, there are so many points here that speaks to me. I have lost track of myself before by not being smart using social media so I appreciate the reminder.

    I will definitely start researching hash-tags. I agree that each social media platform has its own uniqueness and it takes time to learn the best way to interact. You gave us some good information to help us.

    I’ve learned to commit time to one at a time rather than jumping back and forth between them. I always have to remind myself of this.

    Great work!

    • Abrar Mohi Shafee

      April 5, 2015 at 1:13 am

      Hi Vernon,
      The same happened to me and the same happened to all of us ONCE. So the ONCE mistake has gone and I’m sure you will now come up with a brilliant result.
      Hashtags have their own potentials and the platform choice is as well.
      I’m glad you found it useful.
      Thanks for your comment. Have a nice day!

  13. Zain Khan

    April 1, 2015 at 6:13 pm

    Incredible insight .especially the hashtag tools .I am new here but I can see the active participation of members .useful site

    • Abrar Mohi Shafee

      April 3, 2015 at 12:16 am

      Hi Zain,
      Ya, you can see Aha!Now is full of active and very helpful gems.
      That’s why we all like it.

  14. Nisha Pandey

    April 1, 2015 at 4:14 pm

    Hi Abrar and Harleena Ma’am,

    Great post indeed. very useful and informative. Selecting and modifying your content according to the media platform being used is the most important point I think. What works for facebook will surely not work for pintrest.

    Thanks for the great piece 🙂 Have a wonderful day both of you!

    • Abrar Mohi Shafee

      April 3, 2015 at 12:15 am

      Hi Nisha,
      That’s for sure Pinterest is famous for eye-catching images where facebook is mostly up with entertaining news, stories. So these two looks like two different corner.
      It’s my pleasure. Thanks for your comment!

    • Harleena Singh

      July 3, 2015 at 11:16 am

      Hi Nisha,

      Sorry for the late reply, but glad to have made it now 🙂

      Yes indeed, if we can use the social media based on our followers and choose the right time, we are bound to see the results. It’s best to try things yourself and then decide what works for you.

      Thanks for stopping by, we appreciate it 🙂






7 Untapped Social Media Tactics For Smart Bloggers

by Abrar Mohi Shafee time to read: 7 min