10 Proven Ways to Create a Social Media Plan for Bloggers

- | 92 Aha! comments | Posted in category: Blogging & Making Money

man handling ways of social media

This is a guest post from Nisha Pandey, who is a blogger and a digital marketer and also the winner of the Aha!NOW guest post giveaway by virtue of topping the ABC Leaderboard in the month of September 2014. Her tips are spot on and will help you in your social media plans for creating successful campaigns.

If you’ve been wondering on how some of the bloggers make it big, while you’re still struggling to get past the fledgling stage, don’t worry, I’ve been in the same boat too and know the feeling quite well.

But I managed to come out of the rut I was in and get this far. So, I can confidently give you some tips and insights on what makes your blog get noticed and yield big bucks.

The one clear thing that has emerged in blogging 2014 is that you just can’t do with the mundane and routine blogging steps.

With social media now being the main core the way businesses are influenced and dependent on, you certainly need to give it more attention.

Wielding the Social Media Wand

When you consider social media the bare facts can surprise you.

While you may possess presence in social media, it does not necessarily mean you are wielding social media influence.

In other words, in the realm of social media, you should know the stark difference that exists between irrelevance and relevance and anonymity and visibility.

What I mean by influence is you may have great content to share, but when you don’t have influence, there will be no one to listen to it.

So without influence, you are doing an exercise in futility.

When you understand the ways to get the influence by building up your own unique identity, the path to success in blogging will be clear and you can cruise through easily without any hitches.

Goals letters with animated figures

1. Decide on the Social Media Objectives for Your Blog

While social media can be used for accomplishing several objectives of your blog, I’d suggest that you focus on a minimum set of goals that are primarily needed for your blog’s success.

What things do you prioritize as far as your blog is concerned? Is it building awareness, sales or getting more retention and loyalty?

You need to choose what you need the most and build the strategy based on it.

To form a solid social media strategy, you should set higher level objectives.

From increasing sales and customer retention to reducing costs, making marketing efficient and streamlining customer support, there are several things which you have to concentrate on and give importance to, while you develop the social media plan.

Okay, this may sound too ambitious for you, when you are at ground zero, but when you set realistic timeframes and goal, it’ll be easier to scale than setting unrealistic goals and getting disappointed at the end.

Symbols of various social media platforms

2. Study various Social Media Platforms

While you may think that having an account on the various social platforms will suffice, you’re grossly mistaken. Plunging in recklessly without a plan is not a good way to reach your goals.

To capitalize on the immense resources and benefits that social media has, you need to have more than just a blog with just a few posts in the past six months, a Facebook page with a couple of followers and a Linked in account with a handful connections.

This clearly shows that your social media presence is sorely lacking in relevance. If you don’t have the right connections and influence, and lack the proper user engagement, you cannot go anywhere.

Though all social media may look the same to you, the difference between Twitter and Google+ is like comparing apples to oranges. Each and every platform has its own uniqueness, style, practice, and mainly its own audience.

You can however pick the social platform that suits your needs the best. This way you need not have a presence in all of them but a few targeted ones, which can deliver what you aim at.

Some of the factors you can consider while researching the social networks are the time you can devote per day on the social network, the resources you need and whether the network is the place where your target customers hang around.

These factors will help you pick the social networks you need to try and also how many you can handle.

Target Audience for Social Media

3. Analyze Your Target Audience

Knowing who you’re interacting with in the social media is important.

I don’t think you’d want to dive in without any planning on the product you promote or the logistics present in the service being of help to the public, when in reality it does not even produce a single ripple.

With a proper analysis of your target audience, you can be assured of all your efforts bearing fruits. Find out what the psychographic and demographic properties of your potential and existing customers are.

Get to know how you can influence them and get them interested in the product through social media.

If you don’t want to waste your precious time and resources, the best thing I’d suggest is performing a proper analysis of your target market. This will guarantee that you’ve got the details and information you need on your target audience.

The analysis will ensure that you’ve chose the right demographic or if not, you can start targeting on a more effective section of the population.

This will make your work more focused and you also get to decide on the marketing techniques for the product or services you want to concentrate on more, even before you start providing them.

4. Determine the Posting Strategy

So you’ve made all the preparations you need for your social media marketing. What next?

Choose the amount, frequency, and time when you post in the various social media. The type of content should also be decided upon.

All these, however, depend on your specific audience and their niche. What may bring me exposure may not do so for you. But here are some pointers that may help.

  • Images make a perfect option. If you look at the social media pages, you’ll see images covering most of the space.

Why is that?

With images, you get more likes, clicks, views etc., than any other post category.

  • Photos, videos, and images get the maximum response in all the major social media platforms.
  • Make sure you pick out a staple update from the images, quotes, text updates, reshares and links which will take up a major portion of your shares and for every four of the staple updates publish a post of another variety. This will help your audience know beforehand what they can expect. This also paves way for better sharing of a particular post and helps you experiment on your approach.
  • There are several effective tools that aid in showing you the right time of the day when your posts will be viewed by your target audience. The tools assess this by studying your followers and post history, and determine the best sharing time.

Five persons of a social media team standing

5. Put together the Ideal Team

From what I’ve seen collaborative work can bring about a better output than working at it single-handedly.

Since social media impacts all aspects of the blog, you need to form a cross functional team, so you create and manage the strategy optimally.

Share your results and do a brainstorming session to re-evaluate and tweak the strategy, so you improve the overall plan completely.

Leverage the other fields involved in your business like sales and customer service teams, so the best ideas are known and put to the right use.

The advantage you get with a virtual team is the flexibility and power of highly talented professionals in all the related fields from creative designers to copywriters, developers, and strategists.

When you build a team of experts, it becomes easy to streamline and get the best out of them and see the results you’d aimed at.

6. Create the Perfect Content

To grasp the skill of posting the perfect content there are a few parts that should be taken care of.

If you want to grab the attention of readers, you’ve to make the first few lines interesting enough, so they get hooked and start reading the entire article. As the saying goes the first impression is the best impression.

The headline should appeal to the target audience and the images should connect as well. The sub-heading should entice readers with the promise of giving them the solution they’re searching for.

When you tweet quotes, it gets immediate attention and also increases the traffic in the social media sites.

Your content should promise guaranteed results and give users what they are searching for. Making an emotional connection with the reader is essential for your content to reach its objective.

To realize the loopholes that encircle your content, you can read this post by Mi Muba on “Do you know how you are dumping your each blog post?”

Visuals should be created in conformation to the sizes fit for social media posting. There are tools with pre-built readymade templates that I’ve found quite useful, which can resize the images as needed.

The text should be tailored for your audience with fresh language and a personal and appreciative approach.

7. Learn from Competitors

Though this can work both ways, I think it is the best way to beat the competition and stay in the race.

Learning from your competitors will help you focus on the right social media campaign and know about the ways you can go about for engaging your audience and sustaining them. This will help in strengthening the social media strategy you have in place.

Focus on the social media platforms that your competitors have dominant presence in. If you find that your competitor is not present in a particular platform, then it indicates that it is not the right platform for your business or that you can create a special audience with a very little competition to contend with.

The extent of the social media customers of your competitor will help you know how you can attract more customers and also show you ways to grow your business more.

Right from the profile and cover creation to the content and design, analyzing each and every aspect of your competitors’ blogs will give you all you need to know about how to create a successful blog. And you can also get an idea on how to design differently and what features to avoid.

Image showing follow, tweet, like share words

8. Track Progress

I don’t think tracking is a much looked forward to task by anyone including me. It takes time and is also terribly tedious. But it is necessary. You need to spend only a couple of hours every month on it.

Allot a particular time in a month to go over the metrics, which are considered vital for your blog.

Pick out the most significant factors to concentrate on, like the posts, increase in the followers, page views, impressions, shares or likes, clicks to your product or site, etc.

When you look closely on each of the factors and how they compare with your competitors, you can know where you stand and how much you need to improve.

Another way you can achieve this task, if you’re pressed for time, is investing in software to track the data. There are free analytics tools like Hootsuite, Google Analytics etc., that do the job for you.

You get to re-focus on the right aspects that need more attention with these analytics. If you find some of your posts getting more attention, follow that pattern more diligently.

Titles that show advice with numbers for instance may be received well. If so, you can increase such posts more.

9. Choose Your Automation with Care

Though technology is here to make life easier, too much dependence on it can take out the humane touch or should I say originality that is necessary for the success of your social media plan.

But the fact is I’ve benefited more from the automation tools than I’d imagined. When you have very little time to oversee things, shuttling between your offline and online tasks, it helps to have support from such a quarter.

But don’t fall for the automation tools totally and risk your presence in the social media. Since social media is a highly interactive field, you need to show your readers that they’re interacting with a real person.

While it is allowed to schedule your posts, fill the social media content before you go on a vacation and find out the best time when your posts will reach their target audience. This is because there are some things that you should avoid from letting the automation to take over.

Even if you resort to the automation, remember to supervise the automated work like reading the articles and scheduled messages and give each message the treatment it needs instead of doing the same changes uniformly on all, which may backfire intolerably.

Social media pyramind of engagement activities

10. Engage the Audience

When you start implementing your social media plan, make sure you add in the updates regularly and engage your audience well. Many bloggers find it difficult to engage the audience with social media.

But it need not be a difficult task. Here are some of the affordable and dynamic ways I’ve used and found very effective.

  • To build a powerful community consisting of loyal audience, you need to talk to your existing audience, build a rapport with the potential audience, and link them all.
  • The huge traffic that social networks see can be used to gain information of your current and future services or products by the news, spending pattern, dialogue, and the feedback that is done on the social media.
  • You can improve your customer service incredibly by using the social media platform, which is an ideal point of contact and also serves as a window for displaying the standards you offer.
  • You can launch a forum, poll or any other service easily, without spending much with the social media.
  • Transparency works better here than in any other format. Readers can voice their disapproval or complaints instantly and get an immediate response, making social media a great way to build credibility.

Conclusion

I’ve seen many blogs out there that fail at using social media the right way. They give all kinds of plausible excuses, like the tactics they employ aren’t working or not effective.

But what they lack in reality is not planning their social media presence the right way. When your objectives are clear and you plan the way to achieve them in a systematic way, the chances of your tactics failing are slim.

The goals you set should be the core of your strategy. Integrating the strategy with the overall marketing plan you have for your service or product will give it more credibility and effectiveness.

So what you need to do is try hard and persevere. Determination to continue with your efforts and learning from each and every experience will help you move ahead and taste victory.

Remember it need not always be a path full of thorns. Enjoy your journey!

Share Your Thoughts:

Do you have a social strategy or a social media plan? How do you go about leveraging the social media and create more influence in order to achieve the objectives of your blogging?

Photo Credit: FreeDigitalPhotos



Show Comments

92 Comments - Read and share thoughts

  1. Sasidhar Kareti

    November 10, 2014 at 7:24 am

    Hi Nisha madam,

    I like the way you choose the points in order. And the thing about automation, w should be careful while using automation as social media networks are filtering out automated posts and prioritizing the manual posts these days. So I prefer manual posting but one-click-to-all method.

    Thanks for sharing!

    • Nisha Pandey

      November 10, 2014 at 10:32 pm

      Hello Sasidhar,

      You should not be totally depend on automation tool. And try to use both automation tool as well as manual postings. Automation tools are very helpful for scheduling post for later and posting on best time with your audiences. It can save lot of your time too. you should try once and let me know what you experience with it.

      Thanks for stopping by and share your thoughts with us.

      Have a great day ahead!

      • Sasidhar Kareti

        November 10, 2014 at 10:54 pm

        Yes Madam,

        I totally agree with you. Automation tools are very helpful in scheduling posts. I have used it earlier.

        Thank you for clarifying!

  2. Andrew M. Warner

    November 8, 2014 at 9:37 am

    Hi Nisha,

    Great post here on Harleena’s blog. Congrats on winning the guest post as well.

    As I read through points 1, 2 & 3, I was thinking to myself, maybe I need to re-analyze where my target audience frequents often. Right now I’m on the major platforms, but surely every audience hangs out in one location more than the other, correct?

    So that’s something I have to look into.

    Point #7 is good too. When it comes to social media, like Twitter, I’m looking at some of my competitors and seeing how they post, what they post, and how often they share content. Because what I use to do on Twitter is just post content and shares, but recently I started asking questions and trying to get participation and engagement.

    This is really something I’m going to focus more attention on. Thanks for this great post and thanks Harleena for having her on.

    Hope you both have a great weekend.

    – Andrew

    • Nisha Pandey

      November 10, 2014 at 7:40 pm

      Hi Andrew,

      Thanks for your kind words. Sounds good that you liked this post and finding useful for you.

      Knowing and researching about the target audience is a primary step for social media marketing. Good to see that you are researching the tweeting strategy and doing quite good with twitter. Yes, asking question and engaging is better option to attract some more people. audiences.

      I will look forward to see your progress with these plans. Thanks you so much for coming by and sharing your wonderful feedback with us.

      Have an awesome day ahead!

  3. Nathaniel Kidd

    November 6, 2014 at 3:20 pm

    These are some great social media strategies. One thing that has helped me move in the right direction with Social Media is to try and get better at one or two social media platforms instead of focusing on all of them at one time.

    It is so tempting because there seem to be so many social media platforms out there these days. I initially struggled with my posting strategy as well but I think I have finally come up with a strategy that is sustainable and works for me. I like your viewpoint on images and believe also they truly help with engagement.

    You are so correct about having good content. We can do so many things on our blogs but if the content is not good we are spinning our wheels and it does not matter what type of strategy you implement you will not be successful with poor content.

    Tracking my progress is definitely a weak area for me. I definitely will take your advice in this area as I need to use an automated tool to track my progress so I can see what is working and what is not so I can make adjustments. Thank you so much for sharing.

    • Nisha Pandey

      November 10, 2014 at 7:35 pm

      Hi Nathaniel,

      Sounds great that you found this post helpful for you. Yes, instead of focusing on all social network, engaging ourself with 2 or 3 is better choice. It can save some time too.

      Yes, images are great way to grab more audiences because, some time people like to see more than reading.

      Quality content should always be prior thing to consider in our blog/website and at social platform as well. Just you have to make sure about the quality content when creating the social media plan.

      Tracking your progress is bit hard. Social media tools can help a lot with tracking your progress. You must try it.

      Thanks for the wonderful comment. I really appreciate it.

      Have a nice day!

  4. Shweta shetye

    November 5, 2014 at 3:15 am

    very informative and nicely written.

    Those were the days when people had to work on seo part a lot but today social media has taken over drastically.

    • Nisha Pandey

      November 10, 2014 at 1:34 am

      Hello Shweta,

      Thanks for your kind words.

      Yes, I am agree with you that currently, SMO is more popular and easy than SEO. Even, I am not doing more SEO of my blog than SMO. I usually spends more time at social media platforms.

      Thanks again for coming by here. Have a nice day ahead!

  5. Norbert

    November 3, 2014 at 11:54 pm

    Hi Nisha,

    Congratulations for winning the guest post giveaway and for doing such a great post.

    No doubt social media is now one of the biggest places to drum up business online. I second all your points above. You need to be relevant and get your message in front of the right people to get a good return for your time or money.

    Like you said, one needs to first learn about their target audience, on which social media sites they hang out, the best time to reach them, and the type of content they love consuming.

    You’ve done a great job with the post and this will help many people get rolling in the right direction on social media.

    Have a great week ahead.
    ~Norbert

    • Nisha Pandey

      November 10, 2014 at 7:21 pm

      Hi Norbert,

      Glad to meet you here and thanks for your kindful words.

      Well said, social media is amazing tool to grab lot of traffic and get lot of clients online.

      Spreading around the right audience and tagging them at right time is important step in social media marketing. Social media tools helps us to spread around the people at right time.

      I am glad that you found this post useful for you and others too. Thanks for stopping by here and share your valuable thoughts with us.

      Have a nice day ahead!

  6. Ahsan

    October 30, 2014 at 11:15 pm

    Hello Nisha Pandey,

    For engaging millions of people in one platform there is nothing better than Social Network.

    The tips you mentioned seems you have experienced well in your blogging career. Lots of bloggers just publish new post in social network. But there should be good connection with blogger & others. A good interaction can bring ton of traffic & popularity.

    Thanks for sharing such valuable post & congrats for winning 🙂

    • Nisha Pandey

      November 10, 2014 at 6:40 pm

      Hello Ahsan,

      Nice to meet you here.

      I am totally agree with you. Social media is very powerful platform to meet millions of people in a single place.

      Thanks for your kind words. I am not much expert but, I can say I try my best to deliver my proven experience with all my readers/colleagues.

      Yes, Interaction is very important to engage and attract lot of traffic. I am glad that you found this post useful for you.

      Thank you so much for stopping by here and share your views.

      Have a nice day ahead!

  7. Erik Emanuelli

    October 30, 2014 at 8:58 pm

    Hi Nisha,
    congratulations for your guest post here at Aha-Now community.

    You stated some very important points.
    Doing an effective social media marketing is much harder that it seems.

    It’s not about just dropping a link, hoping for clicks.
    It’s about engagement, bringing value, interacting with your audience, sharing your knowledge.

    Also, be sure to choose just the social media networks that work best for you and for your niche.
    For me, it’s better to stick with few accounts.
    It helps me concentrate my efforts.

    Great post, thanks for sharing.
    Have a great week!

    • Nisha Pandey

      November 10, 2014 at 6:27 pm

      Hi Erik,

      Thanks for your kind wishes.

      Yes, these plans are very helpful for driving lot of customers through social media.

      Social media marketing is all about quality. We should focus on quality content rather than just posting or dropping a link.

      Keep engaging with our clients/readers, sharing the better information with them is a real social media marketing.

      I also focus only 3 social channels and try to manage them in better way. This really helps me to engage with my readers.

      Thanks a lot for reading this post ad sharing your feedback here.

      Have a wonderful day!

  8. metz

    October 30, 2014 at 11:21 am

    Hello Harleena,

    You need to build a social media strategy because your company needs to know how to connect with your consumer base.

    Number 2 “Study various Social Media Platforms” this is important to consider before planning so many plans in special media marketing. Study what social media platform you need to use and focus on using to connect with your costumers. Distinguish the pros and cons and your needs and wants.

    Take the step by step guide here to create an effective plan. Let me add that social media tools are also helpful in planning.

    • Nisha Pandey

      November 10, 2014 at 6:14 pm

      Hi Metz,

      Yes, researching is always needs to be done for success of any kind of business.

      Finding out the best social platforms and engage our readers with quality content is required for best social media marketing strategy.

      Social media tool are quite helpful in marketing, it saves lot of time and keep us active even when we are not logged in.

      Thanks for coming by and sharing your views with us.
      Have a great week ahead!

  9. Steven J Wilson

    October 29, 2014 at 8:10 am

    Hi Nisha,

    This was an excellent post!

    The thing that really stood out to me was tip 2) Study various social networks.

    This seems simple but I think it is an important topic that is over looked. I feel that way because you see so many of the wrong things on some platforms.

    I can only think that they just haven’t spent the necessary time learning the best way to use that particular platform.

    They are all not created equal and shouldn’t be used as such.

    Have a great week Nisha and Harleena!

    • Nisha Pandey

      November 10, 2014 at 2:35 am

      Hi Steven,

      Thanks a lot for your words.

      I am glad that you found this tips useful for you.

      Yes, you should study the various social networks and promote accordingly. You should find the best social media platform for you.

      Thanks for visiting by this article and commenting here.

      Enjoy your week ahead!

  10. donna merrill

    October 28, 2014 at 11:07 pm

    Hi Nisha,

    Great to see you here on AHA Now! You have covered so much in this post that it can be a handbook! I absolutely loved the detailed information you have given.

    You cannot be a blogger without a social media presence! It goes hand in hand. And yes, one must have a plan using social media just as we use our blogs. We cannot just throw things out there randomly.

    We need persistence and engagement both on our blogs as well as social media.

    I like to put my full focus on two social media platforms and engage with people each and every day by liking and commenting. Also on my Facebook page I do use a strategy with CTA’s to have people join in and comment. I ask a question, share an inspirational quote, Do a “this or that” ex: Do you like dogs or cats, and something practical. I do this on an ongoing basis every day and then every 10th day or so I give the CTA to click the app on the side which is my product.

    It’s all about engagement and I love doing it.

    Have a great week!

    -Donna

    P.S. Thanks so much for linking to my post, I sure appreciate you having me in mind!

    • Nisha Pandey

      November 10, 2014 at 2:29 am

      `Hi Donna,

      So nice of you. Thank you so much for your kind words towards this post.

      I am totally agree with you here that all bloggers needs to do some social activities regularly. It keeps us engaging with our readers. We can’t just put our content in social media. It should have some research through our audience and best social media platform.

      Thanks for putting some great idea here to keep engage ourself in social networks. I do focus on 3 platforms Facebook, Twitter and Google+..

      It is my goodness to add your link here,. Your link deserves it.

      Thanks for stopping by here and sharing your wonderful thoughts with us.

      Have an amazing week ahead!

  11. Adrienne

    October 28, 2014 at 3:46 am

    Hi Nisha,

    Well congratulations for winning the spot so that you can contribute a post here at Aha-Now. Sounds like you’ve been really contributing to the community so this is very well deserving.

    Of course this topic is one that everyone I would think would be interested in. I know some people who are still just not doing well on social media so I’m sure they’ll really benefit from your tips.

    I think this is an issue a lot of people have which is why I’m really big on the relationship part of it and Harleena is as well. You can’t just post things on social media and expect them to be viewed. You have to put yourself out there and in the ways you’ve shared here as well in order to get your content and information attention.

    I know you’ve done really well online Nisha so these tips will be crucial for many who are still eager to figure this all out.

    Thank you for sharing this with Harleena’s community and for this great information. Congratulations again and I wish both you ladies well. Have a wonderful week.

    ~Adrienne

    • Nisha Pandey

      November 10, 2014 at 2:16 am

      Hi Adrienne,

      Thanks a lot for your kind words. Really, this is a wonderful opportunity for me to guest post here at aha-now.

      You are so true that simply posting and sharing your content in social networks in not enough for getting users attention. You should interact with each other and build your strong relationship. This could be really helpful to get lot of attention.

      You and Harleena are really champ in relationship building. I have learned a lot from both of you.

      Thank you so much for coming by here an share your wonderful feedback with us. This is really appreciating.

      Have an amazing week ahead!

  12. sherman smith

    October 28, 2014 at 12:59 am

    Hey Nisha,

    When I first started leveraging social media, I had no clue of what to do and how to plan it LOL… I got on about 5 years ago, but really didn’t start using it for my blog until a year later.

    But it’s definitely important to come up with a plan on how you’re going to use social media to your advantage. I think the first thing is to figure out who your quality audience is. This goes along with point 3 that you made. When I started, I was trying to connect with anyone and everyone that had a home business, specifically network marketing which I was involved in at the time. Soon I found out that I needed to be even more specific on who my target audience is and how we can both benefit each other.

    Also, each platform is a bit different. I find that Facebook is a lot more social than Google+. They all have their own “personality” and i really didn’t realize this until I read “Jab, Jab, Jab, right hook”. So yes each site needs to be studied so that you know how to come across.

    Thanks Nisha for sharing this! This was a great read and I thank Harleena for having you here! Have a great week!

    I found your post on kingged.com

    • Nisha Pandey

      November 10, 2014 at 2:07 am

      Hi Sherman,

      It happens. Even, I was not focusing much on social media things. After reading so many blogs on the power of social media, I thought to start with. With using social media, I could have seen lot of improvement on my blog.

      Then, after some time I realize I should come up with a plan of using social media and I started doing the same. It was really awesome experience with using proper social media plans.

      You are so right here that we need to study each social media platform and understand our target audience. This is only the main part of this social media plan.

      Thanks you so much for stopping by and sharing your wonderful thoughts with us. Have a great week ahead!

  13. Minakshi Srivastava

    October 27, 2014 at 11:36 pm

    Hello Nisha,

    Glad to see you on Aha Blog :). You have mentioned some great points here.Nowadays Social Media Plan is important for the growth of business as well as your blog brand awareness.

    According to latest data, Facebook, Pinterest, Google Plus and Twitter are one of the most profitable and important social media sites, and one of the best place to build your social media presence.

    Nowadays It is very important to interact with others online. If someone comments on your post, respond. Now Social media is more than just posting status updates. It’s creating engagement, a community and a chance for you to promote your business and informative post with others.

    Thank you so much for sharing this wonderful post with us.

    Regards,
    Minakshi Srivastava

    • Nisha Pandey

      October 31, 2014 at 6:14 pm

      Dear Minakshi,

      I am glad that you liked the post. Other than the social media hype (positive hype of course), you need to check which one works in your favor. You just cannot spend time on all of them.

      You need to judge which social media site helps you the most towards reaching your customers, thereby addressing your goals aptly.

      More than just engagement, you need to learn new tricks and experiment those in your side.

      Thank you again for your nice words.

      Yours,
      Nisha

  14. Angela McCall

    October 27, 2014 at 9:09 pm

    Hi Nisha & Harleena,

    Outstanding post! That is hard too beat. I’m so glad to see you at Harleena’s.

    Social Media doesn’t take a rocket science to understand how it works but it sure is time consuming. Each social media is different and the time frame is different too depending on what & when your fans or connections are going to be there.

    Harleena, I tried to implement your strategy on Google+. I joined hundreds of blogging and marketing communities,thinking I will post my article each week with all hundreds of them, but I only got a chance to do it once. Man, that is definitely time consuming! How do you surmount doing this each time? You must be Super Woman! LOL

    Oh how I wish I could have a Forum of my own someday. But I can hardly breath with all of these projects unfinished. I know running a Forum isn’t easy but in the end it’s all better. Social Media can be volatile. For all I know they can be here and gone tomorrow. At least with the Forum, no one can take that away from you, it’s your own community.

    As far as using automation for social media, my Buffer doesn’t work lately. I tried scheduling my posts there and it wouldn’t do it, it is very temperamental. And I’m not a Hootesuite fan either, they’re too confusing. So, I use Friends+Me instead in all of my reshare postings.

    One of the things I haven’t done still is to keep reposting the same article 2-3x more just in case other folks have missed or haven’t seen your latest post. I keep forgetting to do this. I’ve read this is one of the greatest strategy some probloggers use to get that hundreds shares.

    Anyway, Nisha, glad to be acquainted with you. And seeing you here makes me happy. I feel like I’ve known you more. So yeah this engagement is the beauty in the world of blogosphere. Tottalooh…until later…

    Have a nice week!

    Cheers,
    Angela

    • Nisha Pandey

      October 31, 2014 at 5:49 pm

      Hey Angela,

      Thanks for your sweet words and being so kind. I even felt like we knew each other since long, very very long indeed. 🙂

      To accomplish anything great, time spending is must. Someone has truly said, there is no shortcut to success. But yes, you can always mend or mod your ways. But I believe the work done in either of the processes remains same. haha. That is funny part of life. Nothing comes for free.

      I will urge people to not get lured by the money factor the blogosphere holds but to follow their passion path.

      Resharing your post is usually forgotten! Guess why? Oh, that is a tedious job for many. But you need to make it a habit.

      I am waiting to converse with you directly about other related things.

      Till then, have a nice time Dear.

      Yours,

      Nisha

  15. Nisha Pandey

    October 27, 2014 at 8:52 pm

    Hi Suprabhat,

    Nice to see your feedback here. We need to do lot of hardwork to get something in life. You people are doing well in this age along with your studies. No worries, you will definitely get a lot of success in your life. Concentrate on your studies. There is lot of time for you to achieve your goals.

    Glad to hear that you liked this post. Hope, you will implement on this soon.

    Thanks for coming by. Have a good day ahead!

  16. Kumar Gauraw

    October 27, 2014 at 7:10 pm

    Hi Nisha,

    Wow! What a detailed post!!! Absolutely mind blowing to see how you nailed down to the point in every aspect of social media marketing. Great job!

    Social media marketing is so important for blogging success. It helps is build a community around our blogs, drives traffic and helps us secure new clients. Bloggers can’t afford to ignore this aspect of online branding if they are serious about their blogs.

    Thanks for these awesome tips and so many people, I’m sure, will benefit from your writing here.

    Regards,
    Kumar

    • Nisha Pandey

      October 27, 2014 at 8:45 pm

      Hi Kumar,

      Very thanks for your kind words towards this post.

      Yes, Social media marketing is best resource to get good success in blogging. With the help of social media, we can make our blog more viral, more powerful, more engaging and etc.

      Just we have to keep in mind that ” Getting your content right is critical otherwise you won’t get any results from your social media effort.”

      Thanks for stopping by here and share your valuable feedback with us. I really appreciate your comment here.

      Have a nice day ahead!

  17. sangeetha menon

    October 27, 2014 at 4:52 pm

    Nisha informative post…

    I was referring to the social media calendar I had set for my blog with each of your pointers.

    What you said is 100% true.

    Automation is one thing we could leverage as much as possible . It helps to increase the user engagements too without spending alot of time in social media profiles.

    • Nisha Pandey

      October 29, 2014 at 1:53 am

      Hi Sangeetha,

      Glad to meet you here and thanks for your feedback.

      It’s good to hear that you already prepared your social media calendar and it’s similar to my plan. Great, keep it up.

      Yes, automation social media tool is good for user engagement and for time saving purpose. But, we shouldn’t be totally depend on automation tool. It can be make bad impact on our social presence.

      Thanks again for stopping by. Have a wonderful rest of the week.

  18. Jackson Nwachukwu

    October 27, 2014 at 12:22 pm

    Hey Nisha,

    First, I would like to congratulate you on winning the Aha!NOW guest post giveaway 🙂 It’s so nice reading from you on Harleena’s blog.

    Social media, do doubt works like fire, in fact it’s the one place where you can easily sell yourself and that of your blog. Before now we depend heavily on Google to get the word out there, but today once you have a brand and you have the right people to share with, reaching the peak of your blogging success becomes an easy thing.

    Again, automation is another thing we as bloggers should leverage. The truth is that we can’t be sitting in front of our PC all the time, there will be time for travel, work, family and others, so keeping some automated will help get the work done. Care also should be taken so as not to over do this. People still need to have a feel of you especially if you as a person is your brand!

    Thanks Nisha for putting up this awesome post. And to Harleena, thanks for letting Nisha share in your world 🙂

    You both have a wonderful day!

    ~Jackson

    • Nisha Pandey

      October 29, 2014 at 8:39 am

      Hi Jackson,

      Thanks you so much for your kind words.

      Yes, very true. Social media is very easy and fast way to grow our networks, readers and customers. With social media, we can promote well and build our brand quickly. Just, we have to do the quality work. Without having a quality, we can’t get any results from our social media effort. So, better is to keep the quality rather than wasting a time.

      You are so right, automation helps us to maintain our work when we are not at the front of our system. We can automate all our postings and even can choose the best time to post.

      Thank you very much again for coming by here ans sharing your thoughts with us.

      Enjoy your rest of the week!

  19. Sunday

    October 27, 2014 at 10:09 am

    Hi Harleena/Nisha,

    It is right to have social media influence. Yes, wielding the influence is social media can make a difference in social media campaign. The truth remains that many fail in social media because they adopt similar strategy in all platforms.

    I have always believed that to make progress with social media, the marketer needs to set goals, use the right platform, apply the right automation and engage rightly. Luckily, these have been re-echoed in this article.

    Nevertheless, success in social media escape many marketers because they follow too many opinions of so called “social media gurus”. It is critical to have a clear plan and objective and concentrate on what readily provides relevance.

    Your points are indeed spot-on and I am sure the post is worth bookmarking to build social media influence!

    I found this awesome article in kingged.com where I have left the above comment.

    • Nisha Pandey

      October 30, 2014 at 3:08 am

      Hi Sunday,

      This post including extreme details, along with a timeline and information on how your content marketing plan will be revised based on your findings.

      Adding the same content on every network is not a good plan. Your audience didn’t come to see an archive of tweets on another channel, that isn’t what those media platform are meant for.

      With all of the information out there about social media, it is tough to know what to pay attention to and what to take with a grain of salt. Getting your content right is critical otherwise you won’t get any results from your social media effort.

      Thanks you so much for stopping by and sharing your wonderful comment. I really appreciate it.

      Have a nice day!

  20. Carol Amato

    October 25, 2014 at 11:13 pm

    Hi, Nisha and Harleena,

    Excellent article, Nisha, and thank you for the kind mention of my article in your post. I really appreciate it.

    Yes, in the last year or so social media has played a much bigger role in marketing in general.

    You are spot on when you mention influence because when you’re an authority blogger you have influence and will become like a magnet.

    Objectives are definitely a place to start, and I think you’re information is excellent in the advice you give, especially where you say we should develop a social media plan.

    Your tip number two is great, and I need to put more effort in this and definitely will in near future when my product is completed and other projects that are high priority are done.

    I’m glad you say the time devoted to the social network should be a factor to consider because I’ve seen way too many marketers fritter away the hours on social media without any return on investment which is a waste of time.

    When considering posting strategy, I use Buffer app and really like it. It frees me up to be able to load things in there and have them post at certain increments.

    Tracking is a lot easier with Google URL Builder because you can see exactly what keywords are being clicked on inside Google Analytics, and it really helps to know the engagement.

    I will make social media more a priority in upcoming months.

    Thanks for sharing, Nisha – great article, and I’m sharing on Twitter and Google plus.

    Hope you have a wonderful day,
    – Carol 🙂

    • Nisha Pandey

      October 31, 2014 at 5:41 pm

      Dear Carol,

      Thank you for your inputs and yes, a lot more thanks for tweeting my post.

      I just reminded people of basics but yes in a better way. People are so engrossed in this attractive world that sometimes they tend to ignore basics. So for those, this post is spot-on.

      I liked your use of app and url builder. Those things definitely save you time but Dear, please be sure they do not make you lethargic. 🙂

      Yes, you need to spend some time monitoring things on your own. That way you always stay connected. Unless you work your brain out yourself, new ideas won’t hit you. I believe apps do not have a brain. 🙂

      Social media side is best utilized when you are all complete with basic works. I know you are quite smart to do this in style.

      Thanks for your time and compliments Dear.

      Yours,

      Nisha






10 Proven Ways to Create a Social Media Plan for Bloggers

by Nisha Pandey time to read: 10 min