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Like every business, healthcare also needs marketing. You should use ethical strategies to promote your healthcare business or products. Doing this, you not only help people but also create a favorable reputation for your business. Here are some healthcare marketing tips or strategies that you can use to boost your traffic and sales. ~ Ed.
Healthcare marketing is a controversial practice, to say the least. You’ll no doubt come across companies that make false claims and pry on the most vulnerable sects of society.
But that doesn’t have to be (and shouldn’t be) the way you go about marketing your healthcare-related business or product.
There are plenty of ways to promote and inform healthcare consumers without ever needing to turn to unscrupulous business practices.
The purpose of this article is to better inform those who wish to conduct healthcare marketing in a morally sound manner that will get the message out to people worldwide who will hopefully benefit from and subscribe to whatever it is you’re trying to promote.
So, let’s say you work in the healthcare industry and want to boost the sales of the product/service that you or your company provides. You might be asking yourself: Where do I start? Do I need to hire a professional?
All these questions will be answered, and more, while I go over some strategies you can employ to skyrocket your sales and reach a much wider audience!
7 Tips for Healthcare Marketing to Boost Your Traffic and Sales
If you want to increase your sales, you need to market your healthcare services. Here are some marketing strategies that can help you achieve your goals.
Social Media Marketing
This one should be fairly obvious, social media has become an amenity for nearly every adult in the modern world.
I can’t think of an easier way to start expanding your clientele than to promote your product/service on a platform that nearly everyone uses.
A great place to start your social media advertising is to create a Facebook page for whatever it is you’re trying to market, you can start by inviting your friends to spread the word and go from there!
Facebook is possibly the best social media platform for getting more patients as it’s now being used by nearly every age group – especially seniors who are more likely to need some sort of medical assistance.
If you already have one, great, the next step is going to be paid advertisement (if you can afford it) odds are that if you don’t invest a little bit, you’re going to be overlooked.
It’s crucial that your advertisements appear professional, concise, and well-written to ensure that you’re representing you or your company in a positive light.
If your product/service is on the “shadier” side, you may as well skip this tip since there are numerous restrictions on the healthcare industry on Facebook in order to protect its users.
Follow the example of sites like Mayo Clinic that make coherent advertisements that are well researched and invoke the feeling of a secure environment.
Design/Create a Website
If you don’t already have a website that functions as a sort of headquarters for your healthcare business or product, this is a must.
Selling your product/service through third party sites can work but you should still have a place where consumers can get first-hand information.
Write or Outsource Promotional Content
Now that you have a website, you’ll need to start filling it up with content.
You can make articles that describe and promote your product/service in detail or post reviews of other satisfied customers to help attract more patients.
You can also order promotional content to be posted on other websites to further expand your reach.
Conduct Thorough Marketing Research
If you didn’t know, there are plenty of sites that have articles similar to this one that goes into detail on how to effectively market your healthcare services.
Consider taking a look at Healthcare Marketing 101: Everything You Need To Know for a much more in-depth look at the in’s and out’s of all things healthcare marketing.
Consult/Hire an Expert
There are plenty of professionals that can be found online through third party sites like Fiverr who specialize in marketing your websites or optimizing its search engine results through a practice known as SEO (search engine optimization).
They will assist you in making your website & content “SEO Friendly” meaning that it will appear higher up in google search results and help build your sites’ “authority”.
Authority functions as a signal to search engines that show that your site has credibility, quality content and a secure browsing environment. All of which are sure to boost traffic on your website thus boosting your sales as a result.
Create Promotional Videos
While articles are great for raking in sales, having a video to accompany them will give users a visual example to work with – another bonus is that videos are more likely to keep the user’s attention.
Make Your Website Patient-Friendly
And perhaps most importantly, you’ll want to make sure that your site is created with the patient in mind.
Avoid littering your page with too many ads that may turn people off, include as many patient reviews as possible and of course – create a safe & secure environment for your potential customers.
Employing just a few of these strategies is sure to boost your traffic and sales, it’s my sincere hope that these tips prove useful in expanding your influence.
Remember to stay away from shady or “black hat” marketing techniques that may discredit your credibility or reputation.
There are more than enough ways to market yourself without stooping to such things.
Best of luck and happy marketing!
Over to you
What strategies do you use for your healthcare marketing? Share your tips and experiences in the comments.