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Many people try to make money blogging online but not everyone is successful. Actually, there are many ways of making money from your blog and one of them is to use it as a platform for advertising. You need to attract or find advertisers, give them what they need, and make a win-win deal. Here are some practical ideas from an experienced blogger who shows you the steps to make money blogging that you can learn and follow if it applies to you. ~ Ed.
My name is Enstine Muki and I’m so excited this moment as I write this post. One of my most interesting mails I read this January 2014 was an invitation from Harleena Singh to guest post on Aha!NOW.
In fact, this is one of the few self-improvements blogs I read daily because of the quality of its contents, the awesome community and of course, the personality of Harleena, the brain behind the blog.
I love making money, and writing about how to make money online. As a matter of fact, in one of my articles, I’ve shared it all with you – 15 ways bloggers make money.
Here, I want to share with you a smart working method that’s sure to add more value to your blogging activities, if you care about generating income from your blog.
If you’re looking for more ways to make money online, then search for the top make money online list and you’ll get it all.
Make Money Blogging Online
Now, for me, it’s common to receive $50, $100, $150 and above in my PayPal or Payoneer accounts frequently.
One of my most exciting moments as a blogger is when I get sent those most expected emails from PayPal with titles like “XYZ sent you $250.00 USD”.
You’d know what I mean, if you’ve ever been sent payments to your PayPal Account. It’s some sort of assurance that your business is on a positive move.
As a money making blogger, this goes beyond just making the money online. It’s another source of energy and encouragement to push you on even when drought knocks.
This method works for me as well as any blogger. Look at my PayPal screen above. There is no reason you won’t make it using the same method, except you are fallen short of some basic requirements.
In fact, there are several ways to make money as a blogger. The method I want to share here is not brand new. It’s probably what you have heard and used before but trust me, I’m doing it with a special touch.
We will be combining the powers of Banner advertising and sponsored post to create an irresistible package that advertisers will find hard to turn down.
You can put this simple method to work and generate $500 and more per month. The core point here is to understand what advertisers want, package and dish it out to them.
Let me underline some crucial points before we move ahead:
● This working method is a combination of banner advertising and sponsored posting
● You must not focus on the money only. Be sure whatever you accept to publish on your blog must be within your niche and suitable to your audience.
What Do Advertisers Want
Understanding what advertisers want will help us big time to put together various items and present them a package that sells like hot cake. Here are a few points to note:
Advertisers want –
- targeted exposure
- brand recognition
- to be ahead of their competitors
- long-term profitable relationship
- to stay in business forever
- customer satisfaction
- to spend less on advertising and have more
- profit, etc.
Now, if you satisfy these wants, you’ll be their point of attraction and of course, you will collect their money.
The mistake that most bloggers make is to create ad boxes on our blogs, sit back and wait for some luck to knock. You can go beyond that and give your blog a stronger money making capacity.
4 Steps to Make Money Blogging
Let me show you what to do in four simple steps.
Build an Attractive Blog
This is the first step if you want to go beyond Adsense earnings – create a blog that attracts considerable sums to your account, on a consistent basis.
The fortunate thing about it is that you can have an attractive blog without losing your arm. What do I mean by an attractive blog by the way?
To have an attractive blog, you have to:
a. Publish great content
b. Get a professional theme
c. Use professional images
d. Optimize your blog for fast speed
e. Encourage engagement and interactivity on your blog
f. Avoid pop ups at every click
g. Write in good language
h. Build relationships
Once you have that blog that readers love to visit frequently and share its content, you are one step ahead.
Be an Active and Real Blogger
One of the things that will attract advertisers and increase their trust in you is when they see you contributing positively on the blogosphere.
You can’t be an Island and succeed. Be active on blogging communities (Bizsugar, BlogEngage, Klinkk, Kingged, BloKube, Dosplash, etc).
Your activities and positive inputs on these communities will put you in front of many customers. Using a real picture and an authentic profile is a big plus. Don’t create room for any doubt.
Create an Irresistible Package
This is where the attraction lies. Having understood what advertisers in our niche want, it’s time to cook something for them.
Now I have my typical package, which I’ll propose to you. You are of course free to add or subtract from it.
Here is my point…
I want to give advertisers the best they can get from my blog. Most advertisers look for just one thing – buy ad space or sponsor an article but I know I can offer more for the same price, which is an excellent idea.
Most bloggers don’t know about this! Let’s see some sample packages you may want to propose to advertisers;
- Buy 250*250 ad space on the sidebar for 30 days and get one bonus banner insertion on any article of your choice for life.
- Sponsor an article and get one 125*125 banner slot for 30 days free.
- Sponsor an article and get your 300*250 banner on 2 other articles for life.
- Get a package deal – Sponsor an article on blog X and get free banner spot on blog Y.
These are just some ideas to inspire you. Below is a typical package that will keep your clients ever wanting to pay you the money you ask.
Most of us don’t think we could add more meat to the bones to make an offer that sells like hot cake. Here is my ideal package (what I propose to clients):
1. Create and publish a sponsored post of 500+ words on my blog
2. Promote the post on social media (Facebook, Twitter, LinkedIn)
3. Promote it to my list
4. Place client’s banners on 2 additional posts for life on my blog
5. Client provides seed keywords for the 2 additional posts to be published on my blog
6. Do 5 – 10 comments on targeted blogs linking back to that review post
7. Do a geo-targeted Facebook post boosting for $5 to $10
Now here is the deal!
The client knows he does not only pay $200 or $300 for a sponsored article. He gets extra bonuses and more and more exposure. Not only does this put money in your wallet, the additional 2 posts offer helps you get more post ideas from your client. Trust me it works!
Doing Facebook post boosting does not only benefit the advertiser. It helps pull more targeted traffic to your blog. Some advertisers may request you to spend a little more on Facebook. That will however depend on how much they are willing to pay for the package.
Now, the additional banner offer in the package is very seductive. In the last deal I sealed, I offered the advertiser additional 300*250 banner slots on 2 more targeted articles for life. This was hot and there was no rejection ;).
Here is what I do …
I ask my client to provide 2 keywords for the other 2 additional articles. These two keywords will help me get post ideas that will be very easy to write on.
NB: You should care more about your readers. Don’t go after the money and write on some unrelated or poor quality product.
Advertisers want exposure and the more you give them, the more of them you attract. Go beyond the traditional offers and add more to the package.
As a matter of fact, this package method works. An advertiser contacted me to advertise on one of my sites with a budget of $30 – $70/month. This was quite good but I knew I could get something bigger out of it.
So, I got back to him with the package method and sealed the deal for $200/month. Isn’t that beautiful?
That’s a difference of about $130. If you are able to put together exciting items in the package, you can always get more from your advertisers.
This is far beyond the limits of bonuses. It’s about packaging value for your clients.
Now I know you are thinking about putting in place a hot package. So how do you get the clients? This brings us to step 4.
Contact and Attract Advertisers
You have to step beyond creating the ‘Advertise Here’ page and go meet the advertisers that are ready and looking for you with the money in their pockets. Here are a few ways to find them:
A – Google Sponsored Ads
First, make a list of your target buying keywords. They must be targeted to your blog. Let’s take a simple example;
If you blog on “SEO”, that means advertising an SEO application on your blog will be a good deal.
If you have a category dedicated to Facebook, chances are that reviewing a Facebook cover photo creator will be a good deal as well. Those are just some few examples. We are really in a world of unlimited opportunities.
So, let’s see how to locate these paying advertisers on Google.
Go to Google and type your buying keyword. Look at the “sponsored ads” section. Contact the companies that are listed on that spot one after the other.
Keyword: best SEO software
These companies (listed on the paid section on the search result page) are already spending money in advertising their apps. It’s easy to get these guys pay you $150 and more to advertise on your blog. All you need is put together a package for them.
NB: Get hot buying keywords in your niche. Search Google and make a list of companies that appear in the sponsored ads zone. Contact them with a package
B – Who is advertising on blogs in your niche?
Visit blogs in your niche and see who is adverting on them. Chances are that you are able to get them over to your blog too. Contact them with a bigger package. This really works.
You’ll not know how this is effective until you try it. Take a challenge to get 2 advertisers this month. Contact 5 or more with an irresistible offer. You’ll certainly have 2 or more.
Over to you –
What is your strategy to make money blogging online? Share your tips and ways to attract advertisers in the comments below.
Photo Credit: FreeDigitalPhotos