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How To Use Twitter To Build Your Blog Audience [Infographic]

Tips To Convert Your Twitter Followers Into Your Blog Audience

- | 136 Aha! comments | Posted in category: Blogging & Making Money

Tweeple shown as blog audience with Twitter logo
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This is a guest post by one of the finest gems of The ABC, Rohan Chaubey. He is a student of Engineering and a young technology blogger. He also excels in social media skills and has a penchant for personal development. In this post, Rohan shares his useful tips to use Twitter for building a blog audience, which will help bloggers. ~ Admin

Imagine if you could drive tons of traffic from Twitter and gain a loyal blog audience, who will keep returning to your blog, asking for more.

When I first joined Twitter, I underestimated that it had potential to drive great traffic to my blog.

I thought Twitter was just a social networking tool to send out our personal opinions, but it was far more than that.

Twitter can actually be an audience generating machine – the machine that will never cease to function unless you do not stop approaching tweeple or the people who use Twitter.

If you think by just sharing your blog posts once or twice a day you will receive massive traffic from it, you are certainly wrong.

Even if you have 10K followers, no one ever would be interested in you unless you are interested in them, or you tweet something that interests them.

Quote of Dale Carnegie on making friends

Here is the new version of the same quote implementable for Twitter –

You can get more followers in two months by becoming interested in other tweeple than you can in two years by trying to get other tweeple interested in you.”

This post is going to provide you a step-by-step guide to attract Twitter followers to your blog without being pushy or sounding too desperate.

Related Read7 Untapped Social Media Tactics For Smart Bloggers

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5 Common Twitter Usage Mistakes Made By Bloggers

Before we actually begin with the steps, let me present some classic mistakes almost every other blogger makes while promoting their blog on Twitter:

1. Sending Automated Direct Messages

I know automation saves so much of your valuable time, but do you really think your followers are so dumb that they will not recognize its automated?

Whenever I receive any automated message, the first thing I do is, I un-follow the sender. Why? Simply because automated messages or tweets convey this unwritten message –

Hi, I do not have time to talk to you nor I feel you are worth my time. But I do want to promote my blog, so I am sending my blog URL with this automated message”.

2. Never Engaging With Followers

Let’s be real and accept the fact that we really don’t have time actually to pay attention to all our followers.

The only solution to this is creating a list and adding your favorite Twitter users in the relevant lists. Check your lists at least once a day.

3. Following Back Even If You Are Not Interested

If you just follow back everyone and don’t believe in having targeted followers or following, you do not actually understand what Twitter is.

The main idea of Twitter is about following only those whose tweets interests you.

4. Talking About Yourself

This is the most deadly mistake bloggers can ever make while using twitter. Tweeting about what you like or dislike all the time is not the way to go.

The reality is – no one is interested in you unless you are really interesting.

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5. Tagging People Now And Then

Just because there is a new post on your blog you cannot tag a bunch of people and force them to read it. This is definitely not the correct way to build a loyal audience for your blog.

As a blogger, your goal should be to encourage and appreciate your followers to engage on your blog and not just focus on self-promotion.

Remember: Your goal is not to promote your blog but build an audience who will die to visit your blog without you forcing them to do so.

The following infographic gives a brief description of four steps you need to take to build an audience for your blog using Twitter.

How To Correctly Use Twitter And Build A Blog Audience

 

infographic of how to use Twitter to build a blog audience

(Click/tap and spread to zoom)

Copy the code given below to use this infographic on your blog or website.

The steps mentioned in the infographic are discussed further in detail.

Step 1: Send Personalized Tweet To Your Followers

The welcome tweet must be personalized. You must show that you are interested in your followers, and you are not trying to sell anything.

Tweeple do not want to interact with people who:

  • Ask useless questions. Example: Why are you on Twitter?
  • Only talk about themselves. Example: Hi, I am an entrepreneur and I earn $1000 daily.
  • Tweet in an inconsequential way.

Instead, here is what you need to do –

  1. Appreciate the follow and show you are happy to connect with them.
  2. Use only one tweet to write the welcome message. [See the example given in the infographic].
  3. Talk about them, not you.

Step 2: Send A Direct Message After A Day Or Two

You can send a direct message to your new followers a day after you sent the welcome message or tweet.

You can implement “Step 2” even if you do not get any response from the follower. The response can be in the form of a reply tweet, favorite, or even a re-tweet.

If you checked the infographic, did you notice the welcome tweet structure?

There I asked you to also insert your name and blog URL in the end. If your followers are really responsive, they will checkout the link.

Now, when you send them a direct message, do not include any links to your blog because you have already made them aware of your website in the welcome tweet itself.

Instead, discuss the similarities your follower and you share.

If you get a reply and have an article that you think your follower might be interested to read, don’t hesitate to send it.

You must be careful while watching their interest and send the link to your post only if they reply.

Step 3: Be Helpful And Ask Them To Join Your Mailing List

If you see them responding to your welcome tweets and direct messages, do take the relationship to the next level by being helpful.

If the follower is also a blogger, you can visit their blog and encourage reciprocation of comments and shares.

Alternatively, if they are indirectly related to your business, send them some fruitful resources and once you see them acknowledging your sent items, you can request them to subscribe to your blog.

Congrats! Using these steps you gain a responsive subscriber who enjoys closing the loop and perhaps even responds to every conversation you start.

Step 4: Provide A Solution To A Challenge They Are Facing

I have already mentioned in the infographic that step four is optional.

Since you have already established a good relationship with your follower, it is the ideal time to sell your products (if any) or provide consultation services.

If you do not have any products to sell, you can continue to promote your best blog posts, if it interests them.

In this step, you can even offer to provide a solution to your readers’ problem.

Do read10 Proven Ways To Create A Social Media Plan For Bloggers

POINTS TO REMEMBER

Treat every follower as your friend. Be quick to break the ice. This will not work if you are trying to grab the attention of a busy person.

Don’t complain if you try these steps with Pat Flynn and he does not respond. Do you really expect receiving a response from a person who gets 1k+ notifications daily?

You need to be clever about whom you are approaching. This guide cannot suggest you who you need to approach because everyone’s audience is different.

It is YOU who will need to figure out the right person by learning about them. You can do that by carefully reading their tweets, BIO and, of course, by visiting their sites.

You might also like to read a Guide To Market Yourself On Twitter I’d written sometime back.

Recapping: Tips To Convert Your Twitter Followers Into Your Blog Audience

 

  • Show you are pleased to connect with them (followers).
  • Talk more about them and their interests.
  • Ask insightful questions.
  • Reach out with a brief tweet. Later send an email.
  • Never straightaway ask for any kind of favor.
  • Believe in reciprocation.
  • Remember the importance of adding value beyond the first talk (the ice breaker).

Now, I would love to hear from you.

Over To You –

How do you use Twitter to convert your followers into your loyal blog audience? Do you have any secret tactics to grab followers’ attention to your blog? What specifically do you do to please your Twitter followers? Let me know in the comments below.

[Do read an earlier guest post by Rohan Chaubey – How To Avoid The Negative Effects Of Technology On Life]

Photo Credit: Rohan Chaubey, FreeDigitalPhotos.net

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136 Comments - Read and share thoughts

  1. Priya Sharma

    June 5, 2015 at 10:07 am

    Hi Rohan,

    Yet another helpful post by you!

    Where shall I start on the topic of twitter DM and people, who love to send automated DMs the moment you follow them. I think if they don’t have time, which most of us understand just fine, then why try to start a conversation. It’s okay not to send a DM.

    I do remember responding to an automated DM when I first joined twitter. 😀

    On the other side, I have met some really helpful people via DM as well.

    One of them helped me set up my blog’s FB page. So it’s not all gloom and doom. But I do wish that Twitter should allow users more control over ‘the settings’ so that if we want we’d disable this feature or activate it for the select few.

    Something has happened to my accounts as I can no longer access DM’s and I have to sign into scheduling app to know who’s saying what in DM.

    Anyways, this little service quirk doesn’t bother me as since last year I’m rather bothered by DMs a lot. Mostly because of the review request I get via DMs and I have found that 140 character limit makes it difficult and time consuming to discuss everything I’d like to know before saying yes to a book.

    I don’t think I have come across any bloggers so far who talks about their personal issues a lot on Twitter. Or maybe I’m not paying attention to ever moving eye-straining twitter stream. 😉

    It’s also an entertaining read. 🙂

    • Rohan Chaubey

      June 5, 2015 at 6:17 pm

      Hi Priya ma’am,

      What a pleasant surprise to see your comment here. Thank you. 🙂

      I second you. If someone doesn’t have time to connect with people why fake it. And often we see DMs contain links to their LinkedIn profiles, websites or Podcasts. I feel so sorry for them that they failed to understand what Twitter is. And the services which facilitate such things never leave a chance to promote them as well. As they attach their signatures if people have the Free version instead of paid one.

      I too used to respond to automated direct messages initially when I wasn’t aware of this fact. People say they do get response from automated direct messages, I think that is because a few people are not aware of the fact that it as automated and they mastered to fool them. Lol… 😛

      Yes, there should be some new settings options introduced to twitter. Now, even people who don’t follow you can send DMs if you have the option enabled in your settings. Beware of that. 🙂

      Oh, I wonder why your Direct messages are not accessible. Did you reported the problem to the support team? If not, do it as early as possible. 🙂

      haha there are people who mention when they are having their breakfast, dinner and everything else Lol… 😛

      Thank you so much for taking time to comment.

      ~ Rohan.

  2. Shobha Ponnappa

    June 3, 2015 at 1:14 pm

    Hey Harleena,

    Thank you Rohan for an excellent twitter guide,

    I guess Twitter Direct messages has been a source of spam for ages now. It is time to put a stop to the auto DMs of Twitter and perhaps try and avoid being promotional with direct messages completely.

    I guess one needs to mute the follower’s noise and keep an eye open for the targeted followers whom one needs to connect and communicate with. Agreed completely about the self-tweets, it is always about “what is in it for me?” and one needs to always take care about that part for the followers.

    Generally I don’t suggest the welcome tweet, specially when it is automatic. What converts for me better is a mention or a talk of the followers site or article. Rather than doing a welcome tweet about yourself, why not tweet or favorite some of your follower’s updates – that is a quick way to tell them that you are here to support your follower base

    • Rohan Chaubey

      June 5, 2015 at 8:28 pm

      Hi Shobha,

      Thank you.

      Yes, I wonder why twitter isn’t taking any action to stop this.

      Agreed. One must monitor tweets by those who matter and the best way to achieve this is by creating lists.

      I prefer welcome tweets because its a kind of ice breaker. Once we already have exchanged the welcome tweet it gets more comfortable taking about each others content or anything similar. And definitely a big NO to the automated tweets.

      No… I would say that is not the right way if you tweet welcome tweet about yourself. It should be focused on them – the followers. Marking as favorite and re-tweets comes under engagement and there is no harm doing that.

      Everyones experiences differ. What works for me won’t work for everyone. But yeah, I have been following this process for a while and I have seen some great traffic from twitter coming to my blog. 🙂

      ~ Rohan.

    • Harleena Singh

      July 3, 2015 at 10:34 am

      Hi Shobha,

      Sorry for the late reply, somehow missed this comment, though glad to take it up now 🙂

      I agree with you there, and I know I hardly use them much myself because of the spam and links people tend to drop. However, after reading Rohan’s post, one can make use of it in a different way, isn’t it?

      I think being your natural self, without being promotional works best. It’s always worked for me and the number of followers keep adding up on their own, without making any kind of effort, other than tweeting more about others or their posts. That’s being social 🙂

      Thanks for stopping by, we appreciate it 🙂

  3. Abrar Mohi Shafee

    June 2, 2015 at 7:53 pm

    Hi Rohan,

    I think, “interaction” is the key to building audiences from any social network. If we can interact in someone’s update, he would possibly want to take a look back how we are doing.

    But at a stage (especially in Twitter) when someone has pretty much followers and frequently get notification, it looks to be totally out of the reach to interact.

    But after all, interaction is gold as I can easily see in your beautiful post.

    – Abrar

    • Rohan Chaubey

      June 4, 2015 at 7:30 pm

      Hi Abrar,

      Agreed. It won’t be wrong if we say – “Interaction is the key to success.” If there is no interaction one cannot excel on social media or with blogs.

      Lists are the best way to follow up and interact with the best people on Twitter. Maintain a list of people you really want to talk to and never miss an opportunity to do so. 🙂

      Thank you so much Abrar for taking time to leave your thoughts.

      ~ Rohan Chaubey.






How To Use Twitter To Build Your Blog Audience [Infographic]

by Rohan Chaubey time to read: 3 min