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14 Top Tips to Get Pinterest to Rock Your Blog Traffic

How to increase your blog traffic using Pinterest

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- | 103 Aha! comments | Posted in category: Blogging & Making Money

Poster showing the Pinterest blogging tips for blog traffic increase
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This is a guest post by Carolyn, a polygadgetist who has been entranced with personal technology and is a successful technology blogger. She always shares the best tech and this post about Pinterest is certainly going to make your life easier. ~ Admin

Promoting your blog on Pinterest can pay big dividends with minimal effort, if you know what to do.

Whether your blog is about blogging, lifestyle, car repair or anything in between, Pinterest can bring you big traffic.

You may have heard that Pinterest is a huge source of traffic to some blogs, but you don’t know where to start driving traffic to your blog.

These tips can help you get started on Pinterest and help you make the most of the social network that’s quickly becoming a powerful search engine.

According to Ad Week, Pinterest was the fastest growing social network in 2014.

Take advantage of that growth to make the most of Pinterest for your blog.

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See What Traffic You’re Already Getting on Pinterest

You may already be more popular on Pinterest than you realize. Your blog can be getting pins from your readers even if you’re not already using Pinterest.

1. Check out your Pinterest Source Page

You may be surprised at how many pins you already have on Pinterest from your readers who have pinned images from your site.

Checking this out is easy, Pinterest shows you who has pinned from any site on their source pages.

Go to:

pinterest.com/source/yoururl

For example, here is the source page for Aha!NOW: Aha!NOW pins on Pinterest

Screenshot of the Pinterest source page of Aha!NOW blog showing traffic on pins

You can see which of your readers have been pinning pins from your site and which images get pinned the most.

Follow people who have been pinning from your website to encourage future pins.

Check out your competition to see which images are most successful on their sites. See what is being pinned for both, content and style of images. What is your competition doing right?

2. Check out Your Pinterest Analytics

Look at your Pinterest Analytics to get more information about pins and repins from your site.

Go to your Pinterest profile page and click the gear icon. Choose Analytics to get information about your most successful pins and most loyal pinners.

Go to Activity from Your Website to see:

  • Impressions
  • Repins
  • Clicks
  • Original Pins
  • All-time

Make sure to check out both your most popular pins and the most popular boards where your images are being pinned.

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Tip: Be sure to follow popular boards where your images are being pinned!

See, my post for more information about using Pinterest analytics.

Use Group Boards

The biggest secret to success on Pinterest is to use Group Boards to magnify your pins’ exposure exponentially.

3. Join Group Boards

Unlike other social media platforms, Pinterest can give you a large audience even if you only have a few followers. The key is to join Group Boards.

A post on my blog about making your pins go viral using group Pinterest boards might be helpful to you.

Group Boards can have thousands of followers who can see your pins even if they don’t follow you.

By joining a Group Board, you can get instant impressions from tens of thousands of people when you pin to that board.

4. Find Group Boards in Your Niche and Pin from Them

Group Boards in your niche can be a source of inspiration and information for future articles.

Share pins from Group Boards to become active in them and follow other members of the board. Join Group Boards about blogging to learn the latest news, tips and tricks for bloggers.

Read this post to know how to join Pinterest group boards.

Make the Most of Pinterest

By putting a little bit of effort into Pinterest, you can reap big rewards.

Organize your boards so they’re easy to find. Actively follow others and repin their pins. Use Pinterest as a source for information to expand your reach on Pinterest.

5. Arrange Your Boards

Make your most important pins easy to find when someone visits your profile page.

Arrange your boards so that pins from your website are the first things that people see. Organize your boards in an intuitive way so visitors can find your boards easily.

Cluster your boards according to subject matter or arrange them alphabetically.  Fill the top row with the boards that are bringing you the most traffic, and then arrange the others alphabetically.

Arrangement of Pinterest boards shown in Carolyn's Pinterest page

See How to Arrange Your Pinterest Boards in 1 Easy Step! for information on how to arrange your Pinterest boards.

6. Be Active on Pinterest

Start thinking of Pinterest as your “go to” site, both for sharing and for information.

When you visit a blog, go beyond sharing on Twitter and Facebook. Share on Pinterest, so you become an active pinner.

Tip: Follow the Golden Rule of social media — 80% of your pins should be from other sites, 20% from your own site.

You can pin images on any topic without worrying about alienating visitors.

If your blog is about SEO, but you like gardening, you can have an active board about flowers without losing followers of your SEO boards.

Pinterest has changed to Smart Feed now – so Pinterest users now see pins that Pinterest thinks will be of interest, rather than a chronological feed of recent pins.

Active pinners with interesting pins will have more impact than those who pin infrequently.

7. Use Pinterest as a Search Engine for Yourself

Go beyond thinking of Pinterest as another social media site. Think of it as a visual search engine. Search for topics of interest, you’ll find loads of pins on just about any topic.

Create boards to pin your search results to bookmark them and keep them organized.

8. Think Beyond Blogging

Use Pinterest for research beyond your niche.

Planning a party? Create a Pinterest board with ideas for decorating, themes, food, and invitations.

Redecorating your house? Make a Pinterest board with paint colors, furniture, decorating ideas and more.

Planning a garden? Start a gardening board to save pins that give you inspiration.

The followers you get on your non-niche boards may drive traffic to your niche boards and then to your blog.

Someone who searches for a gardening pin may end up following you on Pinterest and visiting your blog.

9. Secret Boards

Use Pinterest to organize your blog.

Create secret boards to help you save the information you find on the Internet and get inspiration for future blog post topics.

Pin articles you can use for research later or ideas for subjects you want to cover at your blog.

Create a secret Blog Images board for featured images you think look good on Pinterest.

If you visit a blog on any topic and find the feature image compelling, pin it to your secret Blog Images board to give you inspiration for creating your feature images.

Look at the design, font, colors, photos, size, etc. of photos you collect on your board to learn what works best for you.

Making the Most of Pins from Your Blog

10. Design Compelling Feature Images

A picture says a thousand words, so spend time creating your feature image for your blog posts. Think of what would look good on Pinterest when you’re creating your image.

Use your secret Blog Images board (see above) to get inspiration.

Be sure to include text on the image that explains what your article is about to drive traffic to your blog.

You don’t need to mirror the title of your article with the text on your image, but be sure that the text is as compelling as the image.

11. Use Design Tools for Your Articles’ Feature Images

You might be the world’s best photographer, but make sure to enhance those photos with design features that will make your images stand out on Pinterest.

Use design tools such as PicMonkey and Canva to add text, lines, stickers, effects backgrounds and other visual enhancements.

Your beautiful landscape photo won’t drive people to your blog if people don’t know the pin is linked to a blog post.

12. Add the Pin It Button to Your Blog

Make pinning from your blog as easy as possible for your readers.

Use a Pin It button both on the images and in your social sharing buttons to get readers to pin your images.

Pin It button of Pinterest

Use the Pin It button on your blog to pin your images. Check to make sure that the button works properly and generates a relevant description.

If the description is image_0578, you won’t be getting much traffic from that pin!

13. Use Metadata Wisely

Save your images with names that relate to the topic of your blog post. Use the metadata field to enter the text you want included with pins from your post.

Too many bloggers skip that step and too few readers will add their own descriptions to a pin.

14. Get Rich Pins

Make the most of Pinterest by getting your blog verified and getting Rich Pins.

Pins from your blog will include the logo, a link, and other relevant data to make sure that your pins stand out.

Check out this example of a Rich Pin from Aha!NOW. Notice the logo, title of the blog and additional information that has been added to the Rich Pin.

Pinterest blog post promotion shown with rich pins

To get Rich Pins you have to apply at Pinterest to get your site verified.

You can find out more about Rich Pins and how apply for them at the Pinterest website.

Be sure to check out this Slide Share presentation showing how you can use Pinterest to get traffic to your blog:

I hope you enjoyed the presentation and that it is helpful. Thanks.

[Update: On popular demand to create a Group Board, and a special thanks to Carolyn’s idea and suggestion, the ABC (Aha!NOW Blog Community) board is up! So, an open invitation to all the registered community members to hop over and start pinning on this Group Board.]

Over To You –

Have you checked out your Pinterest source page? How many of these tips do you use on Pinterest? Do you have any tips to drive traffic to your blog from Pinterest? Share your thoughts with us in the comments section below!

Photo Credit: Carolyn Nicander Mohr

(Read the earlier guest post by Carolyn Nicander Mohr on Aha!NOW – Don’t Get on That Train!)

[Know more about Carolyn from her interview on Aha!NOW]

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Show Comments

103 Comments - Read and share thoughts

  1. Erin

    June 4, 2015 at 2:02 am

    Thanks for these pointers! Saving this post for future reference!

  2. Jens-Petter Berget

    May 26, 2015 at 4:27 pm

    Hi Carolyn,

    It’s great to see you here and the perfect time to publish your post on Pinterest. I’m still not active enough on Pinterest, even though I have pinned a few images and I have started to test Buffer for Pinterest as well. I need to be more consistent. Your tips are great and I’ll try them out for sure.

    Thanks.

    • Carolyn Nicander Mohr

      May 31, 2015 at 9:52 pm

      Hi Jens, Yes, sometimes it’s hard to get traction on Pinterest but by following these tips you can make the most of the time you spend on Pinterest. I could see Pinterest being a strong source of traffic for you and your clients!

  3. andleeb

    May 22, 2015 at 10:38 pm

    WOW these tips about Pinterest are amazing. I will try to know more about using pinterest.

    thank you for great share.

    • Carolyn Nicander Mohr

      May 31, 2015 at 9:53 pm

      Hi Andleeb, I’m so glad you enjoyed the article. Happy pinning!

  4. Ikechi Awazie

    May 22, 2015 at 3:04 am

    Hello Carolyn

    Thanks for this information about Interest. Although I have been using Pinterest, you have really introduced me to new cool ideas and technique in Pinterest.

    I love your tips especially your thought provoking ideas on using interest. Thanks for sharing

    • Carolyn Nicander Mohr

      May 31, 2015 at 9:55 pm

      Hi Ikechi, Yes, even those who have been using Pinterest for a while may benefit from these tips. For example, you can really increase your audience by joining Group Boards.

      Happy pinning, Ikechi!

  5. Vernon Layne

    May 21, 2015 at 1:55 pm

    Hi Carolyn,

    This is a brilliant post about Pinterest. I appreciate the 80/20 rule because it’s easy to forget that what we put out is what comes back to us.

    Your detailed instructions on how to join a group board will go a long way. I always wanted to know how to join a group board if I wasn’t invited.

    Creating a secret board is an excellent idea. There were times I couldn’t remember where I got an idea for a post from. Now I know I can use a secret board to help me remember.

    Thanks!

    • Carolyn Nicander Mohr

      May 22, 2015 at 4:20 am

      Hi Vernon, Thank you, I’m so glad you found this article helpful. Yes, Pinterest can serve so many purposes. You can use secret boards to bookmark sites for article research and topic ideas. You can use Group Boards to make connections and be found. You can use it to spread the word about others’ articles, gaining yourself followers on Pinterest and good will with fellow bloggers.

      If you look at your source page and see lots of pins from your site, you can be sure to reciprocate with your fellow bloggers. People who only pin their own articles are not making the most of Pinterest. If you look at a source page and the only pinner you see is the account owner, then that’s not a good sign!

  6. Lenie

    May 20, 2015 at 5:13 pm

    Hi Carolyn, thanks for this super post. I have read this one and followed links to many of the other ones, until I decided to just write down the links – there are so many and all are so helpful.

    I’ve just recently joined Pinterest and an Etsy shop and I’m trying to work the two together to promote my shop. This information is going to help tremendously.

    Thanks again

    • Carolyn Nicander Mohr

      May 22, 2015 at 4:28 am

      Hi Lenie, Yes, Pinterest is a great avenue for traffic to your Etsy shop. By following these steps you’ll be able to make the most of Pinterest.

      You can even create a secret board for ideas to promote your Etsy shop and pin this article there!

  7. Lorraine Reguly

    May 20, 2015 at 4:34 pm

    Carolyn, I could learn so much from you!!!

    I’m behind on my pinning knowledge, and will have to go through all the steps in this post to improve. Geez. More work I need to do! LOL

    But, hey, I’m grateful for this information!

    Thanks, Harleena and Vinay, for having her here!

    • Carolyn Nicander Mohr

      May 22, 2015 at 4:29 am

      Hi Lorraine, Thank you! I love teaching people about how tech can help them make their lives easier and more fun. Pinterest certainly does both!

      Happy pinning, Lorraine.

    • Harleena Singh

      May 25, 2015 at 1:18 pm

      Hi Lorraine,

      You are most welcome, and I think she was just the right person to share all about Pinterest with us, isn’t it? 🙂

      Now that you’re part of the ABC Group Board too, do hop in to share your posts there – more the merrier 🙂

      Thanks for stopping by, and have a nice week ahead 🙂

  8. Nanda Rahmanius

    May 20, 2015 at 1:28 pm

    Hi Carolyn and Harleena,

    Glad to see you at Harleena’s blog, Carolyn. Thanks for sharing this great post as well. 🙂

    Yes, yes, I was surprised to see the results when using a URL that you provide to check my Pinterest source page. I never knew there are many users who repin images of my article. Thank you for this valuable information.

    Honestly, I was not very active on Pinterest. That is because I do not really know how Pinterest works. But, after reading this article, I have the desire to go deeper into Pinterest, thanks to the tips and tricks that you provide. I am glad to know this information.

    Thank you for sharing this insightful article, Carolyn.
    Have a great week ahead! 🙂

    ~Nanda

    • Carolyn Nicander Mohr

      May 20, 2015 at 10:40 pm

      Hi Nanda, Yes, isn’t it a pleasant surprise when you see how many readers are already pinning your images to Pinterest? When you really focus on making the most of Pinterest you may see even more pins on your source page!

      Now you have incentive to be more active on Pinterest. Happy pinning, Nanda!

    • Harleena Singh

      May 25, 2015 at 1:16 pm

      Hi Nanda,

      Absolute surprise, wasn’t it? 🙂

      I am so glad Carolyn showed us the right way to check that out! It just goes to show the power of Pinterest, so imagine if you share images with the right words or graphics, how much of traffic they’d bring to your blog!

      I can understand that, and it’s something most bloggers go through, but being on the Group Board now, the ABC one, I am sure you’d start learning more, and hopefully we’d see more of you there! Just takes a little of your time, but the results are plenty.

      Thanks for stopping by and sharing your views with us 🙂

    • Carolyn Nicander Mohr

      June 3, 2015 at 3:49 am

      Hi Nanda, So glad you joined the ABC Group Board at Pinterest. That’s a great way to dive deeper into Pinterest!

  9. Nathan Ambrose

    May 20, 2015 at 4:41 am

    Hi, Carolyn (and Harleena).

    I think this may be the first time I’m commenting on one of your posts, Carolyn, but I enjoyed reading this very much.

    I still need to make good use of my Pinterest account – I do have definite plans to really use it, and these tips will surely help. There’s so much to take in and practice, so I have bookmarked it to revisit.

    Thanks for sharing, and I’ll see you sometime on Pinterest.

    Nathan.

    • Carolyn Nicander Mohr

      May 20, 2015 at 10:37 pm

      Hi Nathan, Yes, you’re right, it’s easy to spin our wheels on social media because each site seems to have its own character. These tips will help you speed up the learning curve for Pinterest so you can maximize your results more quickly!

    • Harleena Singh

      May 25, 2015 at 1:04 pm

      Hi Nathan,

      So glad you enjoyed Carolyn’s post, as it sure is full of nuggets for all of us 🙂

      I’m sure once you start using more of Pinterest, you’d see the huge difference it makes to your blog traffic, as we know it does make to ours!

      Thanks for stopping by and sharing your views with us 🙂

  10. santanu

    May 19, 2015 at 9:10 am

    I read many places about the power of pinterest but yet to try it with 100% force. I think I am losing some opportunity to make a good traffic. Thanks for such an eye opener article, I will definitely try and boost my blog traffic.

    • Carolyn Nicander Mohr

      May 20, 2015 at 10:36 pm

      Hi Santanu, Yes, Pinterest brings my blog more traffic than Twitter and Facebook combined. Make sure you follow the tips in this article to get the most out of Pinterest. 🙂

    • Harleena Singh

      May 25, 2015 at 1:00 pm

      Welcome to the blog Santanu 🙂

      I can understand what you mean, but as Carolyn mentioned, if you follow these tips, you’re bound to see the difference to your blog traffic, and I vouch for that as Pinterest brings me the maximum traffic too.

      Thanks for stopping by and sharing your views with us 🙂

      • Carolyn Nicander Mohr

        June 3, 2015 at 3:57 am

        So great to hear you have maximum Pinterest traffic too, Harleena. Glad you’re making the most of Pinterest!

  11. Deep Kumar

    May 19, 2015 at 4:02 am

    Hey Carolyn,
    I am so glad after read your post,in your post you have explain every technique that we can use for gain traffic from Pinterest.I think meta data is most important in all of these.Thnaks for sharing informative data.

    • Carolyn Nicander Mohr

      May 20, 2015 at 10:34 pm

      Hello Deep, You’re exactly right. Too few bloggers pay attention to meta data and that’s going to be a problem for pins on Pinterest. Make sure you’re making the most of Pinterest by optimizing the images on your blog!

  12. Andrew

    May 18, 2015 at 11:30 pm

    Hey Carolyn,

    Great post on Harleena’s blog here.

    I just started with Pinterest … literally 5 days ago and I’m still trying to learn it. The thing that caught my attention was the group boards. That seems like something I would be interested in learning about more and trying out.

    I know how much of a powerhouse Pinterest can be and I finally took the plunge to ride that wave.

    Great post and tips.

    – Andrew

    • Carolyn Nicander Mohr

      May 20, 2015 at 10:32 pm

      Hi Andrew, That’s great you’ve started with Pinterest! You’re off to a great start if you can find some Group Boards to join. I hope you find many uses for Pinterest to promote your blog and beyond!

  13. Neena

    May 17, 2015 at 9:06 pm

    Hi Carolyn and Harleena,

    I especially like the idea of using secret boards on Pinterest. It is a great tool for keeping yourself organized both in blogging and in your personal life.

    I did not think about the idea of putting a board featuring pins from my own site first – but the benefits of that are obvious and I will be making the change.

    Excellent tips!

    • Carolyn Nicander Mohr

      May 18, 2015 at 5:31 pm

      Hi Neena, Yes, arranging your boards takes just a minute but can have a big impact on your Pinterest traffic. Feature the boards you want others to see on that important top row, then arrange the others in a logical manner.

      Happy pinning, Neena!

    • Harleena Singh

      May 25, 2015 at 12:31 pm

      Hi Neena,

      Agree with you completely 🙂

      I also didn’t know one could use Secret Boards in so many ways, as Carolyn mentioned! I think the placement of boards matters a lot on Pinterest, so having the mains ones, especially your own, right on top, grabs more attention of Pinners, who might not have much time to check out the rest of your boards.

      Thanks for stopping by and sharing your thoughts with us 🙂






14 Top Tips to Get Pinterest to Rock Your Blog Traffic

by Carolyn Nicander Mohr time to read: 7 min